Beyond UX: Digital Products as Intelligent Partners

Digital products are evolving from “screens” to intelligent partners—services that notice context, anticipate intent, and adapt in real time. That shift is exciting… and risky. How do we design experiences that feel helpful without becoming creepy, confusing, or out of control?

Join us at Product Design Talks by Ergomania for:
Beyond UX: How Digital Products Become Intelligent Partners
📍 Rudas Bistro, 1013 Budapest, Döbrentei tér 9.
📅 18 February 2026 | 🕔 17:00
⏱ Practical, inspiring knowledge in 2 hours

We’ll unpack Sentient Design (popularised by Josh Clark): moving beyond rigid self-service flows toward products that respond dynamically to real-life situations. Think: your banking app surfaces the right action the moment you land in Tokyo - currency exchange, nearby ATMs, relevant insights, without you hunting for them.

Programme:
17:00 Welcome reception
17:20 Talk: When Banking Apps Stop Being Static and Start Noticing Context — Adam Dragus
17:45 Panel: Dr Andras Rung - UX Strategist, Adam Gyökhegyi, Adam Dragus, Gábor Lukács
18:45 Networking

In the panel we’ll compare approaches teams use today, discuss when anticipation helps vs. hurts, and how to balance adaptability with clarity, trust, and user control, especially in regulated products.

Bring your questions—there’ll be time for discussion, and you’ll meet like-minded peers over drinks.

🎟 Seats are limited. Register here: https://productdesigntalks.ergomania.eu/en/events/beyond-ux-how-digital-products-become-intelligent-partners/