Ciò che siamo
This community gathers everyone interested in UX and users. We talk about UX and things related to it: interaction design, visual design, user research, sketching and prototyping. We also reveal the role of UX in the development process, marketing, business, everyday life. We share our experience, we present our actual projects, we analyze trends and more.
How we do it: through a regular monthly meeting with an interesting presentation followed by a social. Feel free to come, whether you're a UX professional with decades of experience or if you'd like just have a look at what happens in UX today.
Eventi futuri
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UX Research Chat: Navigating the Complexity of B2B Research
Norstat, Oostenburgervoorstraat 83, Amsterdam, NH, NLB2B research comes with its own unique challenges — from finding the right research participants to navigating complex organisations and aligning stakeholders on clear research goals. In this panel discussion, we’ll explore the fundamentals of running B2B research and dive into key topics like common pitfalls, emerging trends, and how B2B really differs from B2C in practice.
Join us for a practical, conversation‑driven session where researchers and practitioners openly share tips, experiences, and lessons learned you can take back to your own work.
SPEAKERS
Bo Liu — Staff UX Researcher at Miro, where she leverages over a decade of mixed-methods experience to drive impact across the product lifecycle. With a background spanning both B2B and B2C at Booking, she brings a nuanced understanding of how to navigate the unique complexities of B2B research—from 0-1 innovation to scaling mature products. Beyond the data nerd, Bo is an experienced career coach, a book nerd, an amateur ballerina, and a proud mom of a fluffy ragdoll cat.
Gabriela Casagranda — UX Researcher at Visma ProActive. Gabriela uses research to help create solutions for complex environments where people and policies collide.
With a psychology background and as the first researcher at Visma ProActive, she leads foundational research in procurement and spend management in the care sector, using deep qualitative research and systems mapping to support people in their daily work.
Carsten Broich — MD at Sample Solutions (Part of Norstat). Carsten is a European market-research leader who specialises in B2B digital recruitment and advanced sampling for complex studies. With a background in aerospace engineering, he built Sample Solutions into an international B2B data‑collection company and now focuses on scalable B2B recruitment solutions across Europe. He works closely with UX researchers and data scientists to develop modern, compliant, and high‑quality B2B research methodologies.
HOST
Norstat is one of the leading data collectors for market research in Europe. Since the start in 1997, they have built a panel network of over 2 million consumers across 19 countries. With highly-experienced project managers, the right methods, and the latest technology, they provide reliable data about any topic or target group. They deliver data to trust, for all most well-founded decisions.
PROGRAM
18:00 Doors open, pizza & drinks
18:30 Discussion
19:30 Drinks & networking
📸 Please keep in mind there will be pictures taken at the event. They will be uploaded to the meetup page and might be used on social media.
Accessibility note: There are stairs to access the venue.
ABOUT UX RESEARCH CHATS
UX Research Chat is a series of discussion sessions for researchers focusing on the most important and unconventional topics.50 partecipanti
Eventi passati
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