
Ciò che siamo
This community gathers everyone interested in UX and users. We talk about UX and things related to it: interaction design, visual design, user research, sketching and prototyping. We also reveal the role of UX in the development process, marketing, business, everyday life. We share our experience, we present our actual projects, we analyze trends and more.
How we do it: through a regular monthly meeting with an interesting presentation followed by a social. Feel free to come, whether you're a UX professional with decades of experience or if you'd like just have a look at what happens in UX today.
Eventi futuri
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World Usability Day 2025
EPAM Systems Netherlands B.V., Danzigerkade 4, 1013 AP, Amsterdam, NLWorld Usability Day is single day of events occurring around the world that brings together communities of professional, industrial, educational, citizen, and government groups for our common objective: to ensure that the services and products important to life are easier to access and simpler to use.
2025 Theme: Emerging Technologies and the Human Experience
Emerging technologies like artificial intelligence, augmented reality, and immersive interfaces are transforming human interactions with digital systems and environments. As these innovations rapidly evolve, it is crucial to prioritize user privacy, build robust trust mechanisms, and maintain human-centered design principles. By thoughtfully integrating technological advancements with ethical considerations, we can create digital experiences that are not only powerful and innovative but also respectful of individual needs and rights.We've invited three engaging short-form talks that align with this year's theme.
1. Elevate your Strategy Literacy - Strategic Design in the Age of AI by Jenny WL Kan, Innovation Strategist and Engagement Lead at ServiceNow.
Jenny believes that in the age of AI, usability isn't the end goal—strategic literacy is. In this talk, she'll defy how AI expands the role of designers beyond user experience into business strategy, helping connect design decisions to market positioning and measurable outcomes.
Jenny Kan has 15+ years of experience in design strategy and innovation across global brands and agencies. She is also the founding president of Amstelveen Toastmasters, a public-speaking and leadership club.
2. Designing for novel devices & the rise of the now forgotten Apple Vision Pro by Martina Bonetti, UX & Service Designer at EPAM
Ever tried designing for a device that is not on the market yet? In this talk, we will learn what it was like to be an early designer for VisionOS during the run-up to the Apple Vision Pro’s launch, when we were all trying to figure out what “spatial computing” really meant.
We will listen about the weird and fun challenges of building immersive experiences on a flat screen, reviewing 3D worlds through 2D mockups, and how designing for the future sometimes means guessing your way through it. And, of course, we’ll look back at what the Vision Pro hype era left us.
Martina is a UX & Service Designer at an agency, problem solver by trade, plant hoarder by hobby.
3. Prototyping in the AI Era by Vitor Amaral, Senior Product Designer at Intercom
Artificial Intelligence is not just changing what we design, but how we design. Prototyping, long the cornerstone of creative exploration, is being redefined by AI tools that accelerate ideation, testing, and iteration. In this talk, Vitor shares how this moment represents one of the most exciting opportunities in the product design role, where designers can expand their influence, experiment faster, and redefine their role beyond traditional boundaries.
Vitor is a Brazilian designer based in Amsterdam, currently shaping the future of customer service at Intercom, an AI-native company. With 10+ years of experience across industries, he brings a global perspective to design and draws inspiration from travel, photography, and film.
HOST
Empathy Lab is an AI-native agency born from EPAM, a global leader in software engineering and product development. This foundation gives them a unique edge, blending deep technological expertise with human-centered creativity. Their team of data scientists, technologists, AI specialists, strategists, and creatives works passionately to solve today’s technology-driven brand challenges.PROGRAM
18:00 Doors open, food & drinks
18:30 Talks + Q&A
19:30 Drinks & networking📸 Please keep in mind there will be pictures taken at the event. They will be uploaded to the meetup page and might be used on social media.
100 partecipanti- €20.00

UX Workshop: Prototyping for AI-powered experiences - LLM, Voice and Image Gen
Creative Point, Kanaalstraat 132, Amsterdam, NLAI is changing how we design, with coding — or rather vibe-coding — is moving from a unicorn-designer skill to a baseline expectation. It also changes what we design: voice and chat are beating click-through UI, agents get tasks done for users, and experiences are becoming non-deterministic and ultra-personalised. Conventional design tools are no longer enough. We have to think beyond the visible screen. We become choreographers of the invisible, crafting interactions that blend into everyday life.
The better news: new tools make this easier than ever. You can wire up voice, vision and LLM logic without drowning in code. In this workshop we skip pixel-polishing and jump straight into giving products a voice and a brain. On the way, we will demystify the AI model landscape — LLMs, speech, vision and diffusion — and show how each unlocks specific product capabilities.
We will talk about • AI models explained: LLMs, speech, vision and diffusion, and where each fits. • Writing effective system prompts • Building prototypes with AI functionality: voice, image generation and LLM-powered logic.
Tools • We will be using Lovable with free credits for the attendees of this session
About the Speaker
Anna Arteeva is a product design leader with more than a decade in the field, previously Head of Product Design at Payoneer. Today she helps designers and teams move beyond AI hype and into delivery: mastering vibe-coding, leveraging existing brand assets and design systems in prototyping tools, building prototypes with dynamic data, backend function, and multimodal interactions such as voice, vision, and gesture, understanding the capabilities of different AI models and what functionality they unlock, and how to prototype for this new generation of products.TICKETS
We don’t have a host for this event. We’re renting a space and paying for it from the tickets money. Aside of it, we will get some snacks and drinks, and a book(s) related to the topic of the workshop which will be raffled at the end of the event.2 partecipanti
Eventi passati
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