If you’ve been coding for a while, you’ve probably noticed: with AI handling more of the actual coding, **you’re spending more time thinking about WHAT to build rather than HOW to build it.** You’re not alone. Developers everywhere are becoming more product-minded, asking business questions, and trying to understand user needs. The problem? Most of us learned to code, not to manage products or strategy.

**Meet Dr. Janna Lipenkova** \- who wrote **[The Art of AI Product Development](https://www.manning.com/books/the-art-of-ai-product-development)** specifically for this moment. Not another technical deep-dive, but a practical guide for building AI products that actually deliver business value. As Janna puts it: *“Engineers are in the best position to leverage AI, because they can look deeper into the black box than non-tech people.”* You understand the technology - now learn how to apply it strategically.

**What You’ll Learn**

* **AI Opportunity Tree**: How to identify and prioritize AI opportunities (no more “let’s add AI because everyone else is doing it”)
* **Building Competitive Moats**: How to use AI strategically, not just tactically
* **From Hype to Reality**: Practical frameworks that work in production, not just demos
* **Your Evolving Role**: How your technical skills + AI knowledge = serious product influence

**Agenda**

* 12:00 - 12:10 PM: Welcome and community updates
* 12:10 - 12:40 PM: Main presentation with interactive elements
* 12:40 - 1:10 PM: Q&A and discussion
* 1:10 - 1:30 PM: Manning Publications raffle and book discounts

**About Dr. Janna Lipenkova** PhD in Computational Linguistics, CEO of AI consulting firm, and author of “The Art of AI Product Development” (Manning Publications, July 2025). Built AI solutions for BMW, Lufthansa, and Volkswagen. Believes in practical frameworks over shiny object syndrome.

**Who Should Attend**

* Developers transitioning into product thinking
* Technical leaders evaluating AI strategies
* Anyone responsible for building AI products that actually ship
* Product managers wanting practical AI frameworks

**Format** Virtual lunch & learn session (12:00-1:30 PM EST Friday) - perfect timing for our speaker joining from Germany. Grab your lunch and join us for something different!

**Ready to level up from “AI-enhanced developer” to “strategically-minded product builder”?** This isn’t about replacing your technical skills - it’s about making them exponentially more valuable. Because the future belongs to those who can both build AND think strategically about what to build.

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AI Strategy for Product Managers: Practical Frameworks Over Hype

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