Elevate your design and product decisions with AI-first customer intelligence

Date: Monday, July 28th
Time: 9:00 AM - 1:00 PM CDT
Location: 20 South Wacker Drive\, Chicago\, IL 60606 CME Group $Chicago Mercantile Exchange$ \| www\.cmegroup\.com

Breakfast provided with opportunity to network over lunch

Transform customer understanding into product excellence
Join fellow design leaders, product managers, and CX professionals for an immersive certification workshop that bridges the gap between customer voices and exceptional product experiences. This hands-on session equips everyone—from beginners to experts—with tailored frameworks to translate research into actionable design and product decisions.

Comprehensive all-levels workshop

Our innovative multi-level training adapts to your experience, whether you're establishing your first research practice or scaling sophisticated insights operations:
\* Architect a voice-of-customer program that directly influences product decisions
\* Master the essential mechanics of global fields and tags to organize and scale your repository effectively
\* Create unified customer journey maps across multiple touch-points and methodologies
\* Leverage AI to surface emerging patterns in customer sentiment and behavior
\* Implement research templates used by leading design-forward organizations
\* Create compelling insight narratives that drive organizational alignment
\* Receive official Dovetail Certification at your appropriate skill level

Why research, product & design teams attend

Move beyond fragmented feedback and disconnected customer intelligence. This workshop equips professionals at all levels with systematic approaches to capture the authentic voice of your customer and transform those insights into exceptional digital experiences. Interactive exercises allow beginners to establish strong foundations while providing experts with advanced techniques to scale their practice.
Limited capacity - reserve your spot today

With personalized instruction adapted to your experience level and focused on real-world design and product challenges, space is strictly limited to ensure meaningful collaboration. Tickets to this are valued at $699. Secure your certification opportunity now by registering your interest today.

*Dovetail is a collaborative AI-first customer intelligence platform that helps teams centralize, analyze, and share customer insights to build better products and experiences. [Discover how organizations using Dovetail achieved 236% ROI](https://dovetail.com/resources/industry-reports/2025-forrester-TEI-of-Dovetail/#discover-how-organizations-using-dovetail-achieved-236-roi).*

Dovetail Insight Out Connect Chicago

Jeremie Gluckman

IO Connect Chicago: Discovery Workshop

Wacker Office

Elevate your design and product decisions with AI-first customer intelligence

Date: Tuesday, July 29th
Time: 9:00 AM - 1:00 PM EDT
Location: Industrious South Station, 711 Atlantic Avenue Boston MA, 02111
Breakfast provided with opportunity to network over lunch

Transform customer understanding into product excellence

Join fellow design leaders, product managers, and CX professionals for an immersive certification workshop that bridges the gap between customer voices and exceptional product experiences. This hands-on session equips everyone—from beginners to experts—with tailored frameworks to translate research into actionable design and product decisions.

Comprehensive all-levels workshop

Our innovative multi-level training adapts to your experience, whether you're establishing your first research practice or scaling sophisticated insights operations:
\* Architect a voice-of-customer program that directly influences product decisions
\* Master the essential mechanics of global fields and tags to organize and scale your repository effectively
\* Create unified customer journey maps across multiple touch-points and methodologies
\* Leverage AI to surface emerging patterns in customer sentiment and behavior
\* Implement research templates used by leading design-forward organizations
\* Create compelling insight narratives that drive organizational alignment
\* Receive official Dovetail Certification at your appropriate skill level
Why research, product & design teams attend

Move beyond fragmented feedback and disconnected customer intelligence. This workshop equips professionals at all levels with systematic approaches to capture the authentic voice of your customer and transform those insights into exceptional digital experiences. Interactive exercises allow beginners to establish strong foundations while providing experts with advanced techniques to scale their practice.

Limited capacity - reserve your spot today

With personalized instruction adapted to your experience level and focused on real-world design and product challenges, space is strictly limited to ensure meaningful collaboration. Tickets to this are valued at $699. Secure your certification opportunity now by registering your interest today.

*Dovetail is a collaborative AI-first customer intelligence platform that helps teams centralize, analyze, and share customer insights to build better products and experiences. [Discover how organizations using Dovetail achieved 236% ROI](https://dovetail.com/resources/industry-reports/2025-forrester-TEI-of-Dovetail/#discover-how-organizations-using-dovetail-achieved-236-roi).*

Dovetail Insight Out Connect Boston

Vishal Pallerla

Kiran Suryadevara

IO Connect Boston: Discovery Workshop

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