Implementing AI Across the Media and Advertising Landscape

It is time for reinvention, again. Over the last year, we have moved from tactical experimentation to strategic implementation of AI across the advertising and media landscape. This panel will cover how AI is being put into practice and cover some of today’s best use cases. We’ll gather speakers from the ad tech, advertising agency and media brands to discuss how we are moving the industry forward and what that means for you.

The use of AI is rapidly evolving and has the potential to revolutionize the way brands engage with consumers. AI is being used to automate tasks in the programmatic advertising process, such as audience segmentation, ad targeting, and creative optimization. It is also supporting the creation of creative and content – welcoming significant debate across industries. This allows marketers to deliver more relevant and personalized ads to consumers, increasing engagement and conversions. Join experts for a discussion on adopting AI to maximize the impact of creative to thrive in this new advertising and media landscape.

Speakers:

• Lindsey DiGiorgio, Chief Marketing Officer, Yieldmo
• Kathryn Rydberg, Senior Marketing Manager, CINT
• Lauren Soni, VP of Product, Forbes
• Moderated by: Yakira Young, Content Manager, AdMonsters

Thank you to our sponsor, Yieldmo!

*RSVP is required.