Spring Lunch & Learn Series: Brand Protection and Growth

This Lunch & Learn session is part of a biweekly spring series for web and technology professionals held at Automattic's Mission office (just minutes from BART). After each talk and discussion, stick around for an afternoon of co-working until 4 pm!
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Join Neil Peretz, Head of Legal for WooCommerce, for an in-depth discussion of brand protection and growth in the technology sector.

Don’t let others usurp the value of your reputation. And don’t throw marketing dollars down the drain due to a naming mishap. We’ll discuss legal and business considerations to picking a brand name and building a defensive moat around it - ranging from domain names to federal trademarks to common law protections.