Name: [Online] BristolSEO - Data Driven Content Marketing, Link Building & Schema
Start: 2020-06-30T17:00:00+01:00
End: 2020-06-30T19:00:00+01:00

Join us for our 2nd virtual BristolSEO and 19th meetup!

Agenda:

5pm - Introduction
5:10pm - First talk
5:35pm - Second talk
6:00pm - Third talk
6:25pm - Q&A

Please sign up to the webinar here: https://bristolseo.webinarninja.com/live-webinars/385240/register
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Talk: Using Schema during a time of crisis: what can we learn for search?

Schema is an exceptional tool to have in your back pocket as an SEO, but a lot of marketers don’t see its full benefit. Schema can be applied during times of uncertainty to assist searches where consumers are looking for accurate, up to date information. In this talk, I’ll explore what opportunities we can take with schema for the future of search.

Beth Barnham - SEO Specialist, Liberty Marketing

Beth is an SEO Specialist with a love for technical SEO. Having worked in various digital marketing roles for three years, she now uses all her learned digital marketing skills to hone in on SEO. She’s passionate about knowledge sharing and collaborative learning.

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Talk: How To Get Big Links Without A Big Budget

The last few months have been the most fraught of my career, dealing with budget cuts, campaign pauses and a media that seemingly only wants to talk about one thing – coronavirus. My role at Propellernet is to secure our clients links through digital PR, and myself and the team have had to adapt pretty quickly but our change in tact has led to us build over 400 links. My talk will go into how great digital PR campaigns don’t need to cost the world and how you can maximise the amount of links you secure with each story.

Louise Parker - Digital PR Director, Properllnet

Louise has worked in Digital PR for 5 years, securing coverage and links for brands like Premier Inn, Kuoni, carwow and PureGym. She specialises in creating link building strategies that both excite journalists and connect with a brand's audience. She also makes incredibly niche TikTok videos about digital PR (@louise_digitalpr).

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Talk: 6 steps to create a data-driven content strategy

Learn how to include search data into content creation and optimization.

In this talk, we’ll look at:

- How to create content that meets the expectations of your target audience

- How to use search intent to know what users want

- Learn how to identify relevant topics

- How to select the right type of content

Lisiane Ndong - Client Success Manager, Searchmetrics

Lisiane is Client Success Manager at Searchmetrics, the leading global enterprise platform in SEO analytics and Content Marketing.
Before joining Searchmetrics, she was working at The Insiders, responsible for managing local and global Influencer Marketing campaigns for FMCG and Consumer Electronics companies (Samsung, Nestle, Panasonic).

Prior to working at The Insiders, Lisiane founded an e-commerce brand, Sapelle and worked for Kelkoo, responsible for Pay Per Click advertising, and web analytics.

In parallel, Lisiane is Lecturer in Digital Marketing at Pearson College London.

Faye Watt

Bristol SEO Meetup

Technology

Google Analytics

Digital Marketing

Search Engine Marketing

SEO (Search Engine Optimization)

Online Marketing

Content Strategy

Google adWords

Small Business Marketing Strategy

WordPress SEO