Coffee Experience & Business Networking in Tokyo

## Coffee Experience & Business Networking in Tokyo

## | ESG, Sustainability & Specialty Coffee

Discover how specialty coffee improves employee experience, brand value, and ESG impact. Join international business leaders in Tokyo for coffee tasting, talks, and networking.

## Event Overview

• Date & Time: Thurthday, 5 February 2026, 17:00–20:00 (JST)
• Format: Keynote-style talk with sake experience + tasting+networking
• Language: English
• Location: Gastronomy Innovation Campus Tokyo
• Target Audience:
Foreign business professionals working at foreign-affiliated companies in Japan
Managers, executives, and HR / Office Managers at multinational corporation
ESG / Sustainability officers
Startup founders and investors
People interested in coffee and food culture (max. 30 people)

## Purpose & Value

Coffee Experience & Business Networking in Tokyo
An ESG-focused specialty coffee event for international professionals
This immersive business and networking event is co-hosted by Tokyo Tatemono and NEXTBLUE, designed specifically for international professionals and decision-makers working in Japan.
Through expert talks, hands-on coffee tasting, and high-quality networking, participants will explore how coffee—one of the most common office offerings—directly impacts employee satisfaction, customer experience, brand perception, and sustainability performance.
Coffee is not a cost to cut — it is a strategic investment in people, culture, and ESG.

## Why Coffee Matters in Business & ESG

Business Impact
Coffee served in offices, meetings, and corporate events sends a silent but powerful message about:
・Company culture
・Brand values
・Attention to employee and guest experience
Low-cost commodity coffee often results in:
・Lower employee satisfaction
・Poor visitor impressions
・Unintentional damage to brand credibility
Sustainability & ESG Impact
Mass-produced coffee is closely tied to:
・Deforestation
・Soil degradation
・Low wages and unstable livelihoods for farmers
Specialty coffee enables:
・Environmentally responsible agriculture
・Higher quality and traceability
・Sustainable income for producers
This event allows participants to experience these differences firsthand.

## Timed Agenda

Keynote: Doing Business Successfully in Japan
Speakers
Andreas Olausson – Founder & CEO, Virtusize
Carlos Melen – Founder, GOOD COFFEE FARMS
Topics
・Real challenges foreign entrepreneurs face in Japan・How trust is built in Japanese business culture
・Bridging global business standards with local expectations
Specialty Coffee Tasting (by GOOD COFFEE FARMS)
GOOD COFFEE FARMS will feature a self-service coffee station with specialty coffee and regular (non–GOOD COFFEE FARMS) coffee, clearly labeled.
GCF staff will be available to casually talk about GOOD COFFEE FARMS and describe the flavor profiles of the specialty coffee served.
To note: On-site staff support will be available in Japanese and very basic English
Coffee & Networking Party
Connect with international professionals, startup founders, investors, and ESG leaders while enjoying:
・Specialty coffee
・Coffee cocktails
・South American spirits
・Coffee-paired food
About the Speaker
Andreas Olausson – Founder & CEO, Virtusize


Carlos Melen – Founder, GOOD COFFEE FARMS


Event Organizer
Gastronomy Innovation Campus Tokyo （Tokyo Tatemono Co., Ltd and PLUMKNOT inc.）
NEXT BLUE
*This event is made possible through the Tokyo Metropolitan Government's Global Activation Project Collaboration.


＜About your information＞
The information registered for this event will be properly managed and operated in accordance with the Privacy Policy of Tokyo Tatemono Co.,Ltd, as well as the personal information protection policies of the co-sponsoring organizations*.
- Purpose of provision: For this event management and marketing activities
The organizer and co-organizer may send you information after the event.
We will consider that you have agreed to the above.
Thank you for your understanding.
*This event is managed together with PLUMKNOT inc.and NEXTBLUE, and will share attendee your information. Please understand this in advance.