Name: Collaberex Outdoor Social - Tiki Bar on the Hudson - Tarrytown
Start: 2025-06-27T20:00:00.000Z
Location: Washington Irving Boat Club

Here’s the thing: most brand messaging and marketing too much “about the company” and not enough “for the customer.”

To create **Limbic Sparks** – what people feel the instant they want a brand in their life – you need to let them know what’s in it for them.

This workshop will help you flip perspective and deeply understand and address what matters most to customers – their emotional motivations – so you can lead a brand that sparks desire.

**Who Should Attend**:
Anyone who is responsible for attracting and retaining customers to what a brand has to offer will benefit from this workshop.

**Takeaways**:

* Why you should beware of “What’s your why?”.

* How to discover your greatest competitive advantage.

* The 3 Steps to Sparking Brand Desire.

* The exponential power of Customer Insights.

* The one question you can always use to guide you in the right direction.

**This event is $35 for Non-Collaberex Members. To register and pay for this event, please click here:** **[REGISTER](https://collaberex.com/workshops/)**

Collaberex Personal & Professional Development Community

Collaberex

Collaberex Workshop - Discover What Matters Most to Attract & Retain Customers

Online event

Join us for our 1st Collaberex summer social of the season at the
Washington Irving Boat Club / Tiki Bar / The Sailhouse - On the water in Tarrytown, NY:

* Meet at the Sailhouse [https://www.thesailhousetarrytown.com/](https://www.thesailhousetarrytown.com/)
* Enjoy drinks and food (pay for your own) right on the Hudson next to the Mario Cuomo / Tappan Zee Bridge
* Friday June 27th, 2025
* 4 - 7pm
* 5 minute walk from the Tarrytown Metro North Station
* Parking on-site

**Collaberex is Business Community Where You Belong—Exactly As You Are.**

At Collaberex, we believe **business growth starts with personal growth**.

Here, you’ll find a sanctuary from the noise—a place where you’re valued for who you are, not just what you do. Our community is built on authentic connections, thoughtful conversations, and genuine support.

If you’re ready to move beyond transactional networking and discover a space where you can be yourself, share openly, and grow alongside like-minded peers, you’re in the right place.

Collaberex Outdoor Social - Tiki Bar on the Hudson - Tarrytown

Washington Irving Boat Club

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