Name: Product Management Meetup - Advanced JTBD Session
Start: 2025-12-15T18:30:00.000Z
Location: Tribe Social Club - Cowork, Bar, Events

About the event:
Anyone interested in Product or trying to get into Product Management is welcome.

AJTBD isn't about adding another framework. It's about rewiring how you think about products. Come if you're ready to learn why "a product for everyone" = "a product for no one," and how to build a strategy that actually drives profit.

About the speaker: Ivan Zamesin is an expert in Advanced JTBD methodology, helping product teams move from intuition-based decisions to structured, data-informed product strategy. His frameworks have helped companies achieve double-digit profit growth.

What we'll cover:
- 7 strategy cases with real business results (double-digit profit growth)
- 5 powerful strategies you can apply to your product tomorrow Core AJTBD principles (Jobs, Value, Barriers, Segmentation)
- Real examples: from Yandex.Plus to B2B products.
- How to conduct AJTBD interviews and avoid common pitfalls

Q&A — bring your product challenges!

Follow us on Linkedin: [https://www.linkedin.com/company/product-management-society/](https://www.linkedin.com/company/product-management-society/)

Join our Slack channel: [https://join.slack.com/t/product-mgmt-society/shared_invite/zt-2t477uzhc-0RWKnexUEQLmjlymeZ3_bg](https://join.slack.com/t/product-mgmt-society/shared_invite/zt-2t477uzhc-0RWKnexUEQLmjlymeZ3_bg)

Subscribe to our blog: [https://blog.productmanagementsociety.com/](https://blog.productmanagementsociety.com/)

Product Management Society | Lisbon Chapter

Gabriela Naumnik

Nina

Martyna Kostrowicka

Nuno Marques (ositaka)

Thais Neves Pereira

k.safinsel

michal.j

Bianca Pereira Machado Sales

amin khodamoradi

Sasha E

Nick

Sofia Morgado

Erick Stoic

Angelo

Xiaoting

Inna Dedova

Denis

Mirjan Trifkovic

Giulia Giacchino

Product Management Meetup - Advanced JTBD Session

Tribe Social Club - Cowork, Bar, Events

Product Management Society Network

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An international collective empowering *Product Managers* to connect, learn from one another, and grow. Check out our:

* [Blog](https://blog.productmanagementsociety.com/)
* [LinkedIn](https://www.linkedin.com/company/product-management-society)
* [Website](https://www.productmanagementsociety.com/)
* [Slack](https://join.slack.com/t/product-mgmt-society/shared_invite/zt-2t477uzhc-0RWKnexUEQLmjlymeZ3_bg)
* *WhatsApp (referral-only)* 
* [Connect with the founder ](https://www.linkedin.com/in/gabrielanaumnik/)

Product Management Society Network

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