Name: Making Products for Impact - Cutting Through the AI Hype 🤖
Start: 2025-06-05T17:30:00.000Z
Location: Impact Hub - Penha

Join us on June 5th in Lisbon for the **Productized Talks**, part of the official programming of the [Unicorn 🦄 Week of Lisbon ](https://lisboainnovation.com/unicorn-week/), promoted by the City of Lisbon, this is where product leaders and enthusiasts come together to connect, explore, and share insights.

This edition dives into how AI is (and isn’t) shaping real product impact. From resourcing to roadmaps and investment, we’ll explore how to separate true AI innovation from buzzword-driven AI-washing.

Join us to rethink:

* How to spot real AI value
* What good AI governance looks like
* The role of AI for Impact driven products.

🚀 Let’s cut through the noise and build smarter with AI.
👉 Join the P-Talks conversation.

🎙️ Our Speakers
Barbara Fazekas is the CEO and Co-Founder of Bobcats Coding, a global digital product studio specializing in AI and no-code solutions. With a strong international business background, she leads teams across Europe and the U.S. and frequently speaks at tech events like the Forbes Tech Summit.

Martta Oliveira is the Chief Product Officer at Cofidis Portugal, where she spearheads customer-centric innovation across financial services, digital payments, and insurance. With a background in service design, she has led initiatives that simplify financial experiences. Martta is also a recognized advocate for design thinking, and a alumni panelist at the Productized Conference.

🗓️ Agenda
18:30: check-in & networking
18:45: talk by Barbara Fazekas, [What is AI Washing?](https://www.bobcatscoding.com/_files/ugd/2dcc76_5c55382a88fc430b83a69c2cb633ff16.pdf?index=true)
19:15: talk by Martta Oliveira, Custom at centricity for Impact\*
19:45: Discussion + Q&A
20:00: Rooftop event with snacks & drinks 🍻

Why attend
✨ Participate in an open conversation about the frontier of product.
🍕 Network with like-minded professionals in a relaxed atmosphere.
🙌 Get discounted tickets to [Productized Conference 2025](https://www.productized.co/)

🎟️ Spots are limited! Secure yours now.
\*Title to be confirmed.

Productized

Sandra Neeme

Andre Marquet

Iurie Solomon

Luis Claudio Tavares Fernandes

André Amaral / Hi INTERACTIVE

Nuno Cunha

Lucas Sanabio

Margo Burdinskaya

Jady Wailante

Aleksandr Melnychenko

Sofia Morgado

Rich Mironov

Razvan Girmacea

Ligia Terra

Kinga Magyar

Filipe Xavier

Iolanda Garcia

Pedro Almeida

Making Products for Impact - Cutting Through the AI Hype 🤖

Impact Hub - Penha

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