TDM#57: Japan Localisation Stories: How to Successfully Navigate the Market

Hello Digital Marketers, デジタルマーケターの皆様へ

Our third event of 2024 is scheduled for Friday, June 14th in SPACES Akasaka at 7:00 pm. Please note the early start time.

The event is open to all people interested in Digital Marketing.
Don't hesitate to join even if you are a first-timer. Typically, about 30% of the participants are first-timers.

57回目のイベントは、6月14日金曜日19:00より、SPACES赤坂で行われます。デジタルマーケティングに興味がある方ならどなたでも参加いただけますので、是非いらしてください。
初めての方も3割前後いらっしゃるので、初めての方も参加頂きやすいイベントです。

Speaker: Nanako Aramaki
LinkedIn Profile

Title: Japan Localisation Stories: Lessons on How to Successfully Navigate the Market

💡Description:
We all hear horror stories of unsuccessful market entries into Japan, but what did they do wrong? And what are the companies thriving here doing right?

Join Nanako on this evening of storytelling as she analyses a few localisation case studies in Japan. Whether you are in B2B or B2C, a marketer or a business development professional, her experiences and top tips will help you navigate through the complex roadmap of localisation in Japan.

Known for its unique market characteristics, often referred to as the “Galapagos Syndrome,” Japan presents both challenges and opportunities.

Regardless of your localisation experience or lack thereof, if you work in an international company or are experiencing culture gaps in Japan, you will find these stories insightful.

◆About the Speaker
Born in Tokyo but raised in Canada, Nanako built her marketing career overseas in Vancouver, Berlin, and London on both the client and agency side, all while touring the world as a professional flamenco dancer.

Drawing on her extensive global background, this “LinkedIn Top Voice” now helps international clients with Japanese content marketing and localisation at TAMLO.

⏰Schedule　スケジュール
• 7:00 PM: Reception Opens
• 7:15-7:40: Casual Conversation, free discussions, introductions
• 7:40-7:45: Introduction by Jeff
• 7:45 to 8:30: Presentation by our Speaker
• 8:30 to 9:15: More free discussions
• 9:15: Head for "Nijikaikai" at (most likely) 82 Akasaka

• 7:00 PM: 会場オープン
• 7:15-7:40 ネットワーキング
• 7:40-7:45: Jeffによるイントロダクション
• 7:45 to 8:30: ゲストスピーカーによるプレゼンテーション
• 8:30 to 9:15: ネットワーキング
• 9:15: 二次会に移動@82赤坂（予定）

🏢Location of the meetup：MAP
SPACES Akasaka 3F
2-5-8 Akasaka, Minato-ku, Tokyo, 107-0052, Japan

※Please note that due to the number of seats available, some attendees may be asked to stand during the presentation.

🏢イベント会場：MAP
SPACES赤坂
〒107-0052 東京都港区赤坂2-5-8 ヒューリックJP赤坂ビル 3F

※席数の関係上、一部の方はプレゼンテーション中立ち見となる可能性がありますので、予めご了承下さい。

🎫Entrance Fee / 費用
¥1000. Just pay at the door (Cash only).
*We will provide some refreshments (beverages and snacks).

参加費は1000円、受付でのお支払いです（現金のみ）。
*飲み物（アルコール/ソフトドリンク）、スナックを用意する予定です。

◆Drinks Afterwards / 二次会

Also, for those who want to stay late for a "Nijikai", many of us will head to a nearby pub. There you can relax and discuss further in a casual environment.

「二次会」にご参加頂ける場合、近くのパブへ行く予定です。カジュアルな雰囲気でリラックスしてディスカッション等頂けると思います。

※マーケティング・PR目的のため写真および動画を撮影させて頂く場合があります。
※We may take pictures or videos during the event for Marketing / PR purposes.