TDM#61: The Future of Online Ads—Success in the Age of Algorithmic Targeting

Hello Digital Marketers, デジタルマーケターの皆様へ

Let’s kick off 2025 together! 🎉
Join us for our first meetup of the year on Friday, February 28th, at 7:00 PM at SPACES Akasaka—a great opportunity to connect, share ideas, and get inspired.

Whether you're an experienced marketer or just getting started, you’ll find plenty of chances to network and exchange insights. With 30% of attendees joining for the first time, expect to meet new people and have some great conversations!

🔹 Don’t forget your business cards or connect on LinkedIn—we’d love to see you there! We are looking forward to it! 🚀

2025年TDM1回目となる本イベントは、2月28日金曜日19:00より、SPACES赤坂で行われます。デジタルマーケティングに興味がある方ならどなたでも参加いただけますので、是非いらしてください。
初めての方も3割前後いらっしゃるので、初めての方も参加頂きやすいイベントです。

Speaker: Donny Kimball
Freelance Media Buyer & CEO/Owner of A Different Side of Japan
LinkedIn Profile

Title: The Future of Online Ads—How to Succeed in the Age of Algorithmic Targeting

💡Description:
With the advent of increasingly capable AI and machine learning models, various ad platforms like Meta and Google are progressively taking away advertiser agency in favor of algorithmically governed targeting.

Nowadays, the best advertisers are embracing this loss of control and everything that it entails. This is often fine for those optimizing for purchases, but due to the way machine learning works, algorithmic targeting starts to fail higher up the funnel.

As AI continues to advance and more control is lost, advertisers need to understand the logic behind their ad platforms—otherwise, they risk being duped by the very systems they are being forced to rely on more than ever.

◆About the Speaker
Donny Kimball is a freelance media buyer who excels at driving insane ROIs. He has learned the ins and outs of the platforms from the very best in the world and brings these skills to clients in Japan.

Outside of media buying, Donny is also one of Japan's top travel creators and has used his marketing skill set to help local governments promote themselves in ways that go beyond mere vanity metrics.

⏰Schedule　スケジュール
• 7:00 PM: Reception Opens
• 7:15-7:40: Casual Conversation, free discussions, introductions
• 7:40-7:45: Introduction by Jeff
• 7:45 to 8:30: Presentation by our Speaker
• 8:30 to 9:15: More free discussions
• 9:15: Head for "Nijikaikai" at nearby bar (will be announced at the event)

• 7:00 PM: 会場オープン
• 7:15-7:40 ネットワーキング
• 7:40-7:45: Jeffによるイントロダクション
• 7:45 to 8:30: ゲストスピーカーによるプレゼンテーション
• 8:30 to 9:15: ネットワーキング
• 9:15: 二次会に移動@近くのバー

🏢Location of the meetup：MAP
SPACES Akasaka 3F
2-5-8 Akasaka, Minato-ku, Tokyo, 107-0052, Japan

※Please note that due to the number of seats available, some attendees may be asked to stand during the presentation.

🏢イベント会場：MAP
SPACES赤坂
〒107-0052 東京都港区赤坂2-5-8 ヒューリックJP赤坂ビル 3F

※席数の関係上、一部の方はプレゼンテーション中立ち見となる可能性がありますので、予めご了承下さい。

🎫Entrance Fee / 費用
¥1000. Just pay at the door (Cash only).
*We will provide some refreshments (beverages and snacks).

参加費は1000円、受付でのお支払いです（現金のみ）。
*飲み物（アルコール/ソフトドリンク）、スナックを用意する予定です。

◆Drinks Afterwards / 二次会

Also, for those who want to stay late for a "Nijikai", many of us will head to a nearby pub. There you can relax and discuss further in a casual environment.

「二次会」にご参加頂ける場合、近くのパブへ行く予定です。カジュアルな雰囲気でリラックスしてディスカッション等頂けると思います。

※マーケティング・PR目的のため写真および動画を撮影させて頂く場合があります。
※We may take pictures or videos during the event for Marketing / PR purposes.