Metaphor Lab research meeting

In this Metaphor Lab research meeting Charles Forceville will talk about embodied metaphor in short animation films. He will show short animation films to (i) demonstrate the necessity of studying source-path-goal (SPG) schema in multimodal rather than just in purely verbal manifestations to further test Conceptual Metaphor Theory’s claims about its centrality in human conceptualizing; (ii) show how SPG both enriches and constrains possible interpretations of the films under consideration; (iii) conclude how the medium (here: animation) in which SPG appears as well as the pertinent textual genre (here: art film) affect its possible interpretations. After the talk, there will be plenty of time to discuss the topic from different angles.