PR & Thought Leadership 101 Livestream

🔍Announcement

PRLab has been having a lot of conversations in regards to the livelihood of the meetup in the midst of COVID-19. Everyone’s safety is absolutely at the top of our priorities and the unfortunate reality is that COVID-19 is threatening that. After a lot of back and forths, we have made the executive decision to transform the meetup into a livestream.

The show must go on(line)!

What does that mean? We will be safe, the agenda will proceed as planned, and more people will be able to attend. Yes, you read that right, our capacity is bigger now; PRLab is opening the guestlist to everyone, meaning that those of you on the waitlist are more than welcome to join.

We hope that y’all understand our decision and still desire to participate. The truth is that PRLab alongside TicketSwap, Leoni Janssen Consultancy, and SEMrush, have a lot to say on thought leadership. They have valuable insight that you simply won’t want to miss out on!

Having said that, join us for a livestream of the meetup at 6 p.m CET via Zoom. Please go to our website to receive a link for the livestream here: https://prlab.co/webinar/

We are looking forward to e-meeting you!

Best,
The PRLab team

🔍Topic

In this edition of the PRLab Meetups, we will concentrate on what thought leadership is as well as why it matters so much. Whether it be individually or as a business, being a leader of thought helps establish expertise as well as boosts and solidifies industry presence and brand image. To practice the innate ability to contribute to conversations, not just to chime in but to actually start them, is an insight that will achieve business success.

🔍Speakers

ANTHONY HODGE

TicketSwap is on a mission to become the world's favorite experience marketplace. But just selling more tickets isn't what is driving us. With fraudsters inventing new ways to fraud, scalpers ever-present on all platforms, and difficult legislation popping up around the world, we must put our ethics first. What comes out of this is a proper thought leadership strategy that is putting TicketSwap ahead of all other secondary ticket sellers. TicketSwap aligns with governments, police and many tech leaders in order to fight the bad guys. Anthony Hodge will take you on a short journey of TicketSwap's cool story, show you a glimpse at their secret recipe of research, content, and PR strategy.

LEONI JANSSEN

Leoni Janssen describes herself as a rounded, good-spirited strategic leader and consultant. Leoni honed in on her expertise mostly in the field of Tech and Innovation. She started her independent consultancy after 12 years at the Edelman Technology practice and spent 5 years leading communications and branding at an enterprise software company called Unit4. Curious to hear her thoughts on Thought Leadership? Join us on the 17th of March at the beautiful Vondelkerk (digitally) for more about her trajectory as a leader of thought.

Have any questions? You can email us at hello@prlab.co