NL dbt meetup: 13th Edition

Our friends at Snowflake are hosting the upcoming event at their office in Amsterdam at the Zuidas!

17:30 – 🍕 Welcome

18:00 – 🎤 Entity-First Driven Design for Event Data Modeling
Jon Su (Solutions Architect) @ Snowplow

18:30 – 🎤 Talk by Snowflake
Hassan Dibani (Evangelist) @ Snowflake

18:30 – 🎤 Talk by dbt
Bart van Delft (Solutions Architect) @ dbt

19:30 –🥤 Drinks & Snacks

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About the talks

Talk: Entity-First Driven Design for Event Data Modeling

Behavioral data is rich, granular, and highly predictive for understanding how customers make decisions. However, it can also be messy and complex, becoming increasingly fragmented over time in downstream modeling. In this talk, we’ll go back to the source of data creation and explore why an Entity-first approach to event data design & modeling can not only transform raw event data into reliable data models and improve analytics quality, but also enable future operational use cases.

Jon Su is a Solutions Architect at Snowplow, collaborating closely with and guiding businesses to design and build out their best-in-class customer data infrastructure on Snowplow. With experience working with customers across retail, fintech, media, and other industries, Jon helps organizations unlock operational value from their behavioral data and turn data into outcomes. Prior to joining Snowplow, Jon worked as the EU Regional Data Analytics Lead for a boutique Google Cloud consultancy where he supported customers with Martech and Cloud technical implementations and roadmap strategies.

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