Building Trust in the New SEO Landscape

Join us on December 3rd from 5:30pm at beyond Republica Campus (Amsterdam) for our next inspiring in-person only Amsterdam SEO Meetup.

We want this month’s edition to cover the topic of "Building Trust in the New SEO Landscape"

EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) has become a cornerstone for building credibility and improving search rankings, especially on topics where reliability is essential. As it has a critical role in SEO today, this event will give you actionable insights on how to enhance content quality and boost rankings. Become an expert on Google's framework!

About the speaker

• Linda Hogenes has been working in digital marketing and SEO for 17 years. Currently, she is the Head of SEO at Coolblue, which is one of the biggest e-commerce retailers with focus on ‘Everything for a smile’ in Netherlands, Belgium and Germany. In the past 10 years at Coolblue she worked on some very big projects, such as migrating 360 domains into two (coolblue.nl and coolblue.be) in 2018, adding extra languages (French, English) and expanding into Germany (coolblue.de) in 2020. For the fifth time, she is one of the judges for the Friends of Search SEO Awards.
• Open discussion: Designed to spark meaningful conversations and collaborative problem-solving. This is your chance to share your experiences, bring up challenges or broader SEO questions, and engage in an inspiring dialogue with like-minded professionals. Whether you're seeking fresh perspectives or offering your own insights, this interactive session promises to be a lively and supportive exchange of ideas. Come prepared to connect, contribute, and leave inspired!

Agenda

• 5:30 PM: Doors open
• 6:00 PM: How Coolblue demonstrated E-E-A-T before it was cool
• 6:40 PM: Break
• 6:50 PM: Open Discussion - Share your experiences!
• 7:30 PM: Networking with drinks and snacks
• Around 8:00 PM: Closing

Note: agenda might evolve slightly in the coming days, but these are the rough lines.

Location:
beyond Republica Campus
Papaverhof 59, 1032 LX Amsterdam

Here’s how to get to beyond Republica Campus easily:

🚌By Bus

• Start at Amsterdam Centraal Station.
• Take Bus 391 (Zaandam ZMC) from Platform B.
• Get off at Klaprozenweg/Floraweg (approx. 9 minutes, 3 stops).
• Walk about 7 minutes (450 meters) to the venue.

🚶‍♂️On Foot
If you're coming from nearby, walking is a great option! The venue is approximately 20–25 minutes on foot from Amsterdam Centraal Station.

🚲By Bicycle
Amsterdam’s favorite mode of transport! It’s a quick 10-minute ride from Amsterdam Centraal Station to Beyond Republica Campus.

Don’t miss out on this incredible opportunity to grow your network and gain new invaluable insights from inspiring professionals. Register now to secure your spot!

Keep an eye out to discover who our second inspiring speaker will be!

Important: this is an in-person only event. There will be no recording. The goal is to connect, in-person, and discuss common challenges, ideas, cases, and have a good time. If you want answers, or you have questions: come and join us! 😃

Share this event with your colleagues and fellow SEO enthusiasts. Let’s come together to learn, network, and drive our SEO skills to new heights!