Should SEOs Take Responsibility for a Greener Web? | Sustainable SEO Meetup

SEO shapes how the web is built — so isn’t it time we take responsibility for its footprint?

Websites account for a growing share of global CO₂ emissions, yet most digital teams never measure their impact. SEOs sit at a unique intersection of content, code, and business outcomes — which means we have the power (and the responsibility) to help build a greener web.

At this event, we’ll raise awareness of the ecological footprint of websites, show how sustainable SEO can reduce waste and improve performance, and explore how to connect it all to the commercial layer of digital strategy.

This session will include:

• Opening talk by Baba introducing the results of new user research and the Sustainable SEO Score, a data-driven project evaluating how efficiently Dutch websites use digital resources.
• Expert panel discussing what responsibility in SEO really means — from technical setup to business impact.
• Interactive segment (format TBC) exploring what sustainable SEO could look like in practice.

The agenda is still evolving, but the goal is clear: to spark an honest, practical conversation about sustainability in SEO.

Whether you’re an SEO, marketer, developer, or sustainability lead, you’ll leave with new insights, data, and ideas on how to make digital performance cleaner, faster, and more valuable.

After the event, we’ll head to a nearby bar to continue the discussion in a more informal setting. It’s a great chance to connect with others, share ideas, and keep the conversation going.

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Why Attend

• Be part of the first Sustainable SEO event in Amsterdam
• Get early insights from the Sustainable SEO Score research
• Learn how sustainability connects directly to business efficiency and ROI
• Join an honest conversation about digital responsibility

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Call for Speakers & Sponsors
We’re currently looking for speakers with perspectives on sustainability, digital performance, or SEO efficiency, and sponsors who want to support this discussion and be part of shaping a greener digital future.
If you’re interested, reach out via meetup@baba-seo.com.

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This event will be in English and will not be recorded.

📅 January 30, 2026 · 🕓 Doors open 16:30 · 🎟️ Limited seats — join the waiting list