The Conversion Conversation, SEO x CRO in Real Life

Note: The date and topic are temporary. We’re still finalizing details, and topics may shift throughout the year depending on speaker availability and interest.

🔄 The Conversion Conversation: SEO × CRO in Real Life
An in-person session for SEOs, CRO practitioners, growth teams, product marketers, and leaders responsible for performance across the full user journey.
🔥 Traffic without conversion is just noise. This session focuses on how SEO and CRO actually influence each other in day-to-day work — where collaboration breaks down, where it creates leverage, and how to stop page improvements from turning into turf wars.
We’ll explore how search intent shapes conversion paths, what each side really needs from the other, and how to connect acquisition efforts to measurable outcomes without adding process or friction.

🗓️ Agenda
A detailed agenda will be released later as speakers and topics are confirmed. Expect practical discussion, real-world examples, and Q&A.

✅ Why Attend

• Get a clear view of how SEO and CRO influence each other in real work
• See practical examples showing why traffic alone isn’t enough
• Understand what SEOs and CROs need from each other to succeed
• Learn how to discuss page improvements without turning it into a fight
• See how search intent should shape conversion paths
• Walk away with simple steps to improve collaboration inside your team
• Get ideas you can test the very next day without heavy resources

👥 Who Should Join

• SEO specialists who want to see their work translate into revenue
• CRO practitioners looking for better inputs from search
• Growth teams wanting cleaner collaboration between acquisition and conversion
• Product marketers connecting content to outcomes
• PMs or founders aiming to reduce friction between teams
• Anyone responsible for improving performance across the user journey

💡 The Takeaway

• A shared mental model for SEO × CRO collaboration
• Clear ways to align traffic quality with conversion goals
• Practical conversation frameworks that reduce friction
• Testable ideas to improve both acquisition and conversion quickly

⚠️ Important
This is an in-person only event. No recording. No livestream.
The value is in being there, asking questions, and joining the discussion.