Beneath the surface: UX at Booking.com

Booking.com (http://booking.com) opens its doors for a design event at its headquarters in Rembrandtplein, Amsterdam on April 21st 2016. We’ll share some of the secrets of our design process and and give you insight into what it takes to design the user experience for Planet Earth's #1 Accommodation site.

We'll have two talks from Booking.com designers and, for even more insight, a Q&A session with one of our principal designers. Plus pizza and drinks to carry on the discussion.

If you are curious to know how we design a product that helps people form more than 220 countries book more than 1 million room nights, every 24 hours, in 42 different languages – join us for Beneath the surface: UX at Booking.com. Discover more about our approach to online experimentation and continuous optimization, the daily challenges we face and, of course, meet members of our international design team.

The schedule (21 April 2016):

18.15 – 18.50
Meet and greet + pizza and soft drinks

18.50 – 18.55
Welcome and introduction

18:55 – 19.25
UX + A/B Testing at Booking.com: Design focused on conversion – Maria Ligia Klokner, UX designer

Often amazing design, based on correct UX Principles and blessed by Usability Gurus will fail when you put it to test... and that’s OK. Learn from it, iterate, and try again!

19.25 ­– 19.30 Break

19.30 – 20.00
Divergent by design – Vlad Zinculescu, UX Designer

Faced with a hugely diverse user base, we have to work in different directions to create one solution for multiple problems. Sometimes piecing this puzzle together can have surprising results.

20.10 – 20.30
Q&A with Stuart Frisby, Principal Designer

20.30 – 21.30
Drinks

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