Name: CRO Belgium Meetup: Together is Better
Start: 2025-05-20T18:00:00+02:00
End: 2025-05-20T22:00:00+02:00
Location: ibis budget Gent Centrum Dampoort

Spring is in the air!

We'd like to invite you to our next CRO meetup on **May 20th**.
By popular demand, we're back at our usual spot in **Ghent**.

This time we can treat you to **3 inspiring talks from in-house experts,** who share their experience of experimentation and collaboration: **Together is Better**.

And of course, lots of time to catch up and connect with your fellow experimentation experts.

**The programme**
**18:00 – Doors open**
Come early, have a bite to eat and a chat with your fellow CRO folks before we start.

**19:00 – Antoine Tissier, Decathlon: Doctors Do It Better**
In medicine, everything starts with a diagnosis—asking questions, observing, measuring. In product optimization, it’s the same deal: we need to dig into user pain points, and let data guide us.

**19:30 -** **Katrien Schets, Collect&Go and Joey Kant, AGConsult: Growth & Groceries: Fresh CRO Insights from Collect&Go**
Discover how Collect&Go spices up every step of the customer journey with online experimentation.

**20:00 – Break**

**20:30 – Stefano Aprile and Geoffrey Van Meirhaeghe, TVH: The Superpower of combining CRO & UX in B2B Ecommerce**
With 1.6 billion in annual revenue and 13,600 daily active users, TVH is a leader in Belgium's ecommerce landscape. Learn how TVH's Ecommerce team leverages the synergy between CRO and UX to achieve short-term and long-term product success.

**21:00 – Networking & drinks**

**The event is free but seats are limited.**
If you register, you will be placed on the waiting list. From that list, we will select 75 lucky individuals.

These are the 3 factors that play a role in the selection:

* Limited number of people per company.
* Priority for in-house team members over agencies and freelancers.
* Priority for people who are actively involved in CRO, A/B testing, user research and UX design.

If you get in and can't make it, please let us know so someone else can take your seat.

We hope to see you there. Because Together is Better!

**About CRO Belgium**
We strive to create a diverse environment. We believe that diverse groups are better able to generate ideas/solutions because they bring different perspectives to the table, and they help us flourish as humans.
We aim to provide a safe, inclusive and fun atmosphere for all who attend. If you have any concerns or suggestions, now or at the event itself, please reach out to els@agconsult.com.

This edition of the CRO Belgium meetup is made possible by:

* [AGConsult](www.agconsult.com)
Your partner for impactful AB-testing and UX design based on user research.
* [SiteSpect](www.sitespect.com)
A/B-testing, personalisation and product recommendations solutions. To empower the world’s most successful digital businesses to create a superior customer experience.

Photo by [bassam mohamamd](https://unsplash.com/@ibassamc) on [Unsplash](https://unsplash.com/)

Els Aerts

Joke

CRO Belgium

cro-belgium-meetup-groep

Technology

Web Design

Information Architecture

Product Design

Interaction Design

User Experience

SEO (Search Engine Optimization)

Web Analytics

Usability

Conversion Optimization

UI/UX Design

UX Design

UI Design

Mobile User Experience

User Research

CRO Belgium Meetup: Together is Better

ibis budget Gent Centrum Dampoort

Delen

CRO Belgium

CRO Belgium Meetup: Together is Better

CRO Belgium

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