How to Continuously Improve Your Product (With Data)

So you cus devved the h*ll out of your idea, and now you have a shiny product, paying customers, etc. No time to sit back and drink Margharita's on the beach, it's time to optimize!

But where do you start? How do you do it? Many people still think you need to be a mathematician (or wizard) to run an A/B-test.

The good thing is: you don't. If you're curious about this, and want to start making data-driven decisions yourself: this talk is for you! If you're done with all the qualitative insights: this one's for you!

Your host will be Lev Tatarov (https://www.linkedin.com/in/lev-tatarov-75342927), conversion specialist at Optimizely (https://www.optimizely.com). Yes, the guys who practically own the AB-testing market.

How Lev describes his talk:
The argument for experience optimization through A/B testing and data driven decision making has been made many times. We know we should do it and we have the tools. But how do we make sure this becomes part of the product development DNA and not just another thing we do on the side?I would like to present some lessons learned from working hundreds of customers and some key concepts for doing some sustainable and truly powerful optimization.

About Lev:Lev works with some of the worlds largest companies on where to focus their optimization, how to get the most out of their A/B testing and personalization efforts, and fit them into their product development process. He's passionate about developing the methodology for product optimization and use his experience to enable the world to turn data into the right action.

Important! We're on a tight schedule. The talk will start at exactly 18.30! WeWork provides not just the location, but also drinks! They are too generous!

Enjoy!