How to get your first 100 customers for your tech startup
Details
Getting your first 100 customers is often harder than building the product. This talk shares a grounded, practical way to find early users through direct conversations, real feedback, and focused outreach, without launches, hype, or growth hacks.
Nicko Tsanev is a startup founder and product-focused UX leader based in the Netherlands. He has worked with 50+ startups to turn early-stage ideas into launched and scalable software products.
He is the founder of Swapkaart, a digital networking platform with 10,000+ users, and Codelevate, a product studio building SaaS and AI-driven platforms.
🎯 What You ll Learn
- Where first customers usually come from
- How to use AI in your customer discovery process
- How to avoid common early traction mistakes
- How to use feedback to shape product direction
- How to turn early users into referrals
👥Who Should Attend
- Founders and co-founders
- First-time tech entrepreneurs
- Product managers and tech leads
- Startup teams working with AI
- Anyone building digital products
🗓️ Agenda
- 18:30 – Microlab tour
- 19:00 – Talk
- 19:30 – Workshop
- 20:30 – Networking
- 21:00 – Doors close
🎟️ Ticket
Entree ticket: €10
Includes a welcome drink before the Microlab tour, plus drinks and snacks during the networking session..
👉 Ready to find your first 100 customers? Reserve your spot and start building traction the right way.