Don’t Do SEO Yet, Choosing the Right Battles in 2026

Note: The date and topic are temporary. We’re still finalizing details, and topics may shift throughout the year depending on speaker availability and interest.

🔥 Starting SEO Is Easy — Starting It at the Right Time Isn’t
Most teams feel pressure to “do SEO,” but timing determines 90% of the impact. This session is a candid exploration of when SEO truly moves the business forward — and when it’s a distraction, a waste of resources, or simply too early.

With planning season around the corner, this is the perfect moment to learn how to decide whether SEO belongs on your roadmap right now.
Is your product ready? Is your audience clear? Is the site stable? Are you solving the right problems first?

We’ll break down the signals that say “go,” the signs that say “wait,” and how to confidently explain that decision internally.
Is your product ready? Is your audience clear? Is the site stable? Are you solving the right problems first? Learn how to confidently decide — and explain — whether SEO belongs on your roadmap right now.

🗓️ Agenda
A detailed agenda will be released later as speakers and topics are confirmed. Expect practical discussion, real-world examples, and Q&A.

✅ Why Attend

• A simple framework to decide if your company is ready for SEO
• Signs that SEO will likely fail if done too early
• Clarity on what must be fixed before SEO work begins
• Tools to explain “don’t do SEO yet” internally
• Avoid wasted effort and start SEO with real impact

👥 Who Should Join

• SEO specialists tired of wasted effort
• PMs and product leads planning roadmaps
• Founders and early-stage companies deciding where SEO fits
• Growth and content leads often tasked with SEO too early
• Anyone influencing acquisition strategy or budget

💡 The Takeaway

• A readiness checklist for SEO
• Signals for “start now” vs “wait and fix X first”
• Real-world examples to guide internal conversations
• A confident plan for starting SEO at the right time

⚠️ Important
This is an in-person only event. No recording. No livestream.
The value is in being there, asking questions, and joining the discussion.