Beyond the prompt: UX research as your competitive edge

We’re back! On May 21st, PuXu returns to Acato in Utrecht for a meetup dedicated entirely to Research.

Speaker 1: Emmanuelle Savarit

Emmanuelle is a UX researcher with 20+ years of experience. She's built and led research teams at Facebook, Just Eat Takeaway, LSEG (Refinitiv), and Thomson Reuters. She ran her own UX research agency for 10 years. She's written two books, hosts the UX Research Club podcast, and now focuses on helping researchers increase their strategic impact, including navigating AI.

In short: she knows what it takes to move research from tactical to strategic, and she's coming to Utrecht to talk about it.

Special Offer: Emmanuelle is the author of The UX Research Powerhouse. As a PuXu attendee, you can pre-order your copy at a 15% discount and get it signed during the event!

Speaker 2: Sabine Bakker
Sabine is an inclusive user research consultant at the Accessibility Foundation, supporting organizations with making their products and services accessible for users of all (dis)abilities. She knows the challenges that UX teams face in demonstrating their added value from her 10+ years of experience at the tech start-up Blendle, cybersecurity scale-up Zivver, and low-code SaaS Mendix. She now helps teams with gaining a competitive edge through inclusive research and co-creation “from a to y”.
Her talk will point you to the importance of user experiences that are not reflected in the training data of LLMs and the “curb cut”-effects to be gained which no synthetic persona will provide.

Speaker 3: Bo Kusters
Service Designer at the Dutch Tax Administration. With millions of users, the team often sees the same generic functional and emotional needs recurring in their user research.

To avoid reinventing the wheel every time, they developed an interactive, tarot-style card game. With this clever deck, they make complex user insights tangible, allowing internal teams to apply this data directly in their daily work. Learn during this session how to successfully translate abstract research data into a practical design tool that actually works for your team.

Event details

When: May 21 | 18:30 – 22:00
Where: Acato, Oudegracht 231, Utrecht
Cost: Free (Includes snacks & drinks sponsored by Visma | ProActive)
Capacity: 50 spots

Stay tuned for more updates! Later this week, we’ll also share our Utrecht Visitor Guide for those traveling in to make a day of it. See you there!