Name: Startup Roastbeers #8
Start: 2025-06-13T11:00:00.000Z
Location: Startup Valencia Hub

​Join us for the 3rd edition of *Behind the Expat Journey*, a special event designed for international founders, operators, and professionals who are navigating the Spanish business landscape. This time, we dive deep into one of the most essential topics for growing in a new market: **how to understand and sell to Spanish customers**.

​💡 Whether you're new to Spain or looking to sharpen your market approach, this session in english will help you unlock the **key cultural differences** that influence buying decisions, customer relationships, and closing business partnerships in Spain.

​🗣️ **Keynote by Santiago Rico Martínez**
Growth Advisor and former Head of Global Sales at Inversiva, Santiago will share practical insights, personal stories, and actionable advice on how to effectively communicate, sell, and build trust with Spanish clients.

​👥 Connect with a vibrant community of international founders, ask questions, share experiences, and walk away with real strategies you can use right away.

​📍 Innsomnia

***

​🕔 **Schedule**
**17:00** – Welcome
**17:15** – *Keynote: Selling to Spanish Clients* by Santiago Rico Martínez
**18:00** – Networking
**19:00** – Family Photo & Closing

Startup Valencia Community

Startup Valencia

Mariia Suleiman

chiconadal

Howard 

Jaime De Los Rios

Katinka Zsohar

Sasko Krstevski

Auke Veenstra

Nina

dm.lukyanov

Ihor Lebedev

Behind the Expat Journey #3

Startup Valencia Hub

Startup Roastbeers is where founders and innovators meet to connect, share ideas, and build unexpected partnerships in a relaxed, energetic setting. Along with good conversations and cold beers 🍻, there will be games, networking activities, and even ping-pong matches to keep the energy high and make new connections flow naturally.

Pervane

Niall

Dmitry Geynisman

Niall B

Startup Roastbeers #8

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Startup Valencia

Startup Valencia

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