Masterclass - Critical User Needs

💡 What is the Masterclass about:
Critical User Needs is a 90-minute interactive session on user needs and how to combine data-driven insights with foresight.
AI is reshaping not just what customers value but also how that value is delivered. So, acting without perfect data isn't reckless; it's required. Because inaction today leads to irrelevance tomorrow.

😍 Who should attend:
Product Managers, Designers, Founders, and Innovators who need to spot the next big move and act before the market does.

👀 What you'll do

• Discuss a new approach to looking at user needs and why
• Identify hidden motivations and user frictions
• Select the right critical user need for product success

👍 You'll leave with

• A workbook to put the critical need framework to use the next day
• Fresh insights to work with user needs differently
• Practical tips to build more relevant products

🎽 Your facilitators

• Krasi Bozhinkova, Strategy Director @ Owtcome
• Ewald Schrap, Principal Program Manager @ Microsoft
• Marco Torrente, Service Designer @ youandyourcustomers

Krasi, Ewald, and Marco have hustled in scrappy startups, turbocharged scale-ups, navigated corporate giants, and mentored fresh ideas in incubators. They've launched satellites, enterprise power tools, apps, and everything in between. In short, they carry the scars and the playbooks, and they're here to share the lessons that stick.

Check out the detailed event description at www.bootcampseries.com.