Product-Led Growth with Mirela Mus (Product People) & Roxna Irani (Personio)

Product-Led Growth (aka PLG) is revolutionizing how B2B software products grow with showcases as big as Slack or this events’ sponsor Miro. But what exactly is PLG, why should you care - and how do you actually get started? We’re excited to bring you two speakers who will provide answers and examples to exactly this!

Mirela Mus will introduce us to Product-Led Growth, its advantages, principles and mindset, pulling from experiences she and her team at Product People have garnered while working with clients like Zalando or DeepL
Roxna Irani will then share a real-life case study on how to get started with PLG from her current work as Director of Product, Growth at Personio enriched with past experiences leading Growth areas at Instacart and Meta.

After the talks we’ll have some time for Q&A followed by mingling and talking product over drinks with fellow product people and the speakers.
This will be an in-person event at the headquarters of our sponsor Miro - thank you for supporting our community!

We hope to see you all there!

ABOUT THE TALKS
How Product-Led Growth Can Supercharge Organizations (Mirela Mus)
Product development is more expensive than most realize; in Europe, each dev team is €1M/year "all in." Most Product Managers spend time on minor bug fixes, optimizations, and customer requests that aren't moving the needle. So how can Product-Led Growth (PLG) help B2B products that sell and upsell themselves? This talk will be covering What is PLG, Why PLG, PLG Principles, PLG Mindset, and how to get started and supercharge your organization

Getting started with Product-Led Growth - a real-life case study (Roxna Irani)
You're all sold on PLG - but how do you get started? What steps to take first and how to get those early wins? In this talk, Roxna will share the steps she took to get PLG off-the-ground at Personio, a HRtech company, including real-life examples - and challenges.

ABOUT THE SPEAKERS
Mirela Mus is the Founder & CPO of Product People, the premier destination for Product Management in Europe. Mirela worked with companies like Zalando, Omio, DeepL, and The World Health Organization. Her background is in Computer Science plus an MBA. She's been doing Product Management for over 12 years, half of them in a leadership role. Based in Berlin since 2015, Mirela spends her downtime hiking, reading Sci-fi like the Culture Series, playing board games, and painting. Mirela is also a Top Product Management Voice on LinkedIn with 30k+ followers.

Roxna Irani is a Director of Product at Personio, a leading HR Tech company in Europe, where she currently leads their Product-led Growth efforts. She has 10+ years of experience in product and previously worked at Meta, leading their international growth strategy and Instacart, leading their expansion into new verticals. Roxna loves dancing salsa, is working on her free-standing arm balance in yoga and loves an early evening glass of wine with the sun out.

SCHEDULE
from 5:30: Arrive, grab a bite to eat & something to drink (with and without alcohol)
6:00 Welcome & Updates
Talk by Mirela Mus “How Product-Led Growth (PLG) Can Supercharge Organizations”
Talk by Roxna Irani “Getting started with Product-Led Growth - a real-life case study”
Q&A with both speakers
from ca 7.15 pm onwards: Mingle with your product peers over drinks

Location, Food & Drinks are sponsored by Miro
Thank you for supporting ProductTank Amsterdam!

The event will be held in English.