User and content aligned

The journey through a digital product can be seen as a conversation with the end user. They are trying to solve a problem — they have a job to be done — and you might have the solution!

While the user weighs all the pros and cons of your product and compares them with alternative solutions, their heads get filled with questions. Both on a conscious and subconscious level. They need help to make a decision.

Your product needs to have a message that answers these questions. The content has to convey empathy and an understanding of the situation, dealing with all the doubts and prejudices that the end user has. In short: the content needs to address the users’ job to be done.

In this UX Cocktail Hour, we will explore the Jobs to be done framework. A powerful way of thinking about WHY the end user sees your product as a possible solution. And we talk about ways to connect with the Job to be done with content.

** Hoppinger <3 Jobs to be done **
At Hoppinger we help our clients with their digital transformation. To achieve this our design team constantly improves our methodologies. The Jobs to be done framework is a practical methodology we want to share with you.

** Program **
18:30 – Doors open and drinks
19:00 – Start

• Workshop 1
• Presentation
• Workshop 2
• Cocktail Break
• Workshop 3
• Presentation
  21: 30 – Music and drinks