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The interesting case of See's Candy

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Edouard D. en Jasper B.
The interesting case of See's Candy

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"Buffett’s favorite investment of all time isn’t on in the Fortune 500: It’s a small candy company that he bought 50 years ago.With ~$500m in annual revenue, See’s Candy represents less than 0.1% of Berkshire Hathaway’s holdings. Yet, Buffett has called the 100-year-old chocolate chain his “prototype of a dream business.”He frequently brings up the company in interviews and even keeps a box of the candymaker’s peanut brittle on hand at annual shareholder meetings.

In an era that prizes flashy, fast-paced investments, the story of See’s reminds us that a company’s true value can’t always be quantified on a balance sheet." https://thehustle.co/how-a-small-candy-company-became-warren-buffetts-dream-investment

Learn how this investment represented a shift in Warren's and Charlie's approach and mindset.

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The Education of Value Investors Amsterdam
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