Experimentation and CRO for Product Managers

Women in Product NL is thrilled to invite you to an evening dedicated to the science of growth and data-driven decision-making. Hosted at Equals in the heart of Amsterdam, Sponsored by Xolo , this event is designed for Product Managers who want to move beyond intuition and master the art of Conversion Rate Optimization (CRO).
In today’s competitive landscape, "shipping" isn't enough—understanding why users convert is what sets great product leaders apart. We’ll dive deep into the experimentation lifecycle, from forming robust hypotheses to analyzing A/B test results that drive real business impact.

Agenda:
17.30 Doors open
18:00 First presentation
18.30 Second presentation
19.00 Drink, bites and networking

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