Yann Wermuth, Beat Walther: Become a Growth Architect (ONLINE)

Abstract TBD

Yann Wermuth

«What do customers really want?» I believe this is the simplest yet toughest question companies have to answer to stay relevant. It's the question that has been driving my professional life over the past 10 years.

During that time we at Vendbridge crafted a cutting-edge innovation approach we call CFI (Customer-Focused Innovation) to measure customer needs and predict what they will want. CFI has been applied in 30+ industries, with 50+ clients in over 100+ projects and is infused with the Jobs-to-be-done logic.

Here are some recent success cases:

We created the customer foundation for a global, leading online service platform to pan out a highly focused and winning digital product strategy.

We helped the Swiss railway services (SBB CFF FFS) proritize a technology and digital heavy innovation road map from the customer perspective. First we applied Jobs-to-be-done in qualitative interviews, quantitatively and representatively identified the true Pain Points amongst 100 customer needs and refocused the pipeline by customer impact. As a result customer satisfaction increased significantly and digital quick-wins were shipped faster.

We coached the WSAudiology UX team apply our CFI method on their own on a concrete project. A CFI-coaching has two puposes: to meet a bussiness goal and to transfer our know-how to the company. As a result measures to increase brand preference were identified, the branding message was sharened from a customer perspective and the digital innovation pipeline reoriented.

Beyond this we have helped large national and international companies to achieve the following results:

- Innovation roadmaps re-prioritized based on customer need facts
- Concretely defined the customer need north star to drive growth ambitions to market success
- Sharpened innovation strategies and concepts to solve a relevant customer problem
- Rewired innovation from a technology-first to a customer-first mindset