The Dark Side of UX

This edition of UXU will be about ethics in design and how to avoid dark patterns. How can we continue to respect our users in a time where conversion and money are often prioritized?

18:00 Food & Drinks
18:40 Welcome
18:45 Company introduction Conclusion (Lorna Goulden – Directeur Conclusion Digital)
19:00 Introduction The Dark Side of UX by Floor (One Shoe)
19:15 Topic: History of Dark Patterns by Rico (Acato)
Group discussion on the topic
19:45 Short Break
20:00 Topic: Psychology and UX by Jasper (Daily Creations)
Group discussion on the topic
20:30 Topic: Conversion and UX by Sjoerd (App Annie)
Group discussion on the topic
21:00 Wind-up