Sales Hacker #1 of 2018! Patagonia Edition!

• 19.00 – 19.15 Arrive at Patagonia EU HQ

• 19.15-19.30 – Introductions from organizers Jon of Twotone Amsterdam (http://twotoneams.nl/), Tobias of travel booking platform TRVL (https://trvl.com/business) and Alex Weller (https://www.linkedin.com/in/alex-weller-b435a85/), Marketing Director Europe of Patagonia (http://eu.patagonia.com/)

• 19.30-20.00 - Seth de Hart - VP Sales @ Framer (https://www.linkedin.com/in/sethdehart/)
As the first sales hire at Revinate, Seth built the salesforce in the US that grew from $0 to 30+ million in annual revenue. After Revinate raised $45 million of investment Seth moved to Amsterdam to focus on Revinate’s EMEA growth. This past fall Seth left Revinate to join Amsterdam based Framer as VP Sales to build out the sales engine/team. Two months ago Framer raised $8m in series a funding led by Accel Partners to further fuel the sales growth.

Seth will talk about how aggressive outbound prospecting lead to explosive growth at Revinate and how he is building a sales machine at Framer to capitalize on their 220+ daily inbound leads. Seth will cover how Framer has already acquired Enterprise customers like Facebook, Apple, AirBnB, Uber, Dropbox and Deliveroo and Seth will discuss his growth goals/plans over the coming months. In the spirit of Patagonia's sustainability initiatives, he will discuss his family's involvement in the Sustainability Community of Amsterdam and his efforts of helping Framer's office move to green energy.

• 20.15-20.45 - Pascal Aandewiel - Account Director @ System1agency (https://www.linkedin.com/in/pascal-aandewiel/). System1 is an advertising agency that creates ideas to make people Feel More : Buy More. Pascal will give talk about how System 1 and System 2 thinking works and how that applies to sales and sustainability.

• 20.45-21.15 - Jess from Outsider (http://outsider.works/)
Jess Henderson is the mind behind Outsider, a brand behaviour advisory specialised in offline marketing. After years in the agency world watching client after client come seeking "relevance" with "the youth" – Jess now spends her time telling them what's what. Outsider's Weekly mailouts (http://eepurl.com/c_fmq5 ) have gathered a cult insider-following. For this edition of SalesHackerAms, Jess will put a face to her illusive online profile to give her advice for offline success.

Spoiler alert, it's not social media.
Did we mention she's 26?

• 21.15-22.00 Drink & get together! : )

Looking forward to see you all!