AW #76 - Maximum impact, minimum effort - Gojko Adzic

A big government IT project delivered two years ahead of schedule. A fraud detection initiative saving tens of millions more than predicted. An app that helped a city rebuild faster after a major disaster and save ten times more money than expected. Stories like this are very uncommon, even with all the advancements the software industry made in the last few decades.

The reason is that value for software projects is easy to describe in the long run, but it's difficult to translate to short-term objectives. "Increase market share" or "Double revenue" rarely come true in one week, and many teams struggle to define KPIs and objectives to track progress towards a larger goal.

In this talk, Gojko will present how very successful teams create big impacts and minimise effort, by defining and tracking objectives to focus delivery, restructure large initiatives and provide vision for their work. You'll get practical, actionable ideas that you can use immediately in your work.

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Gojko Adzic is a partner at Neuri Consulting LLP. He is one of the 2019 AWS Serverless Heroes, the winner of the 2016 European Software Testing Outstanding Achievement Award, and the 2011 Most Influential Agile Testing Professional Award. Gojko’s book Specification by Example won the Jolt Award for the best book of 2012, and his blog won the UK Agile Award for the best online publication in 2010.

Gojko is a frequent speaker at software development conferences and one of the authors of MindMup and Narakeet.

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