Why You Can’t Stop Scrolling: The Psychology of Habit-Forming Products

This is NOT an online meeting but an in-person meeting.
Reading the book is not required.

During the book discussion the leader of the discussion presents the most interesting parts of the book. The great emphasis is placed on discussion.

Book Description
In Hooked, Nir Eyal breaks down the psychology behind products that keep us coming back, again and again. From social media to everyday apps, many digital experiences are deliberately designed to create habits.

This discussion explores how these systems work, why they’re so effective, and where the line lies between helpful engagement and manipulation. Are we in control of our habits - or are they being engineered for us?

Discussion Topics

• The Hook Model: trigger → action → reward → investment
• What makes a behavior turn into a habit?
• Variable rewards and dopamine loops
• Where is the line between engagement and manipulation?
• Ethical design vs. addictive design
• Can you use these principles for good?
• Are you a user or the product?
• How aware are we of what shapes our behavior?