The Business of Belonging — Building Communities

This is NOT an online meeting but an in-person meeting.
Reading the book is not required.

During the book discussion the leader of the discussion presents the most interesting parts of the book. The great emphasis is placed on discussion.

Book Description
Why do some communities thrive while others slowly disappear?

In The Business of Belonging, David Spinks explores what makes people feel that they truly belong to a group. Drawing on examples from businesses, online platforms, and local communities, the book examines how successful communities are intentionally designed, nurtured, and sustained over time.

Rather than focusing only on products or organizations, the book emphasizes the importance of shared identity, trust, participation, and meaningful relationships. It argues that strong communities do not emerge by accident—they are built through thoughtful leadership and consistent engagement.

Although many examples come from business, the ideas apply just as well to clubs, volunteer organizations, hobby groups, neighborhoods, and online communities.

At this event, we'll use the book as a starting point for a broader discussion about community building, belonging, and what brings people together.

Discussion Topics

• What makes people feel they truly belong to a community?
• Can a strong community be intentionally designed, or does it have to grow organically?
• What role should leaders play in building communities?
• How do online and offline communities differ?
• Why do some communities remain active for years while others fade away?
• What can we do to create stronger communities in our own cities and neighborhoods?