Product LAB - San Francisco

How to turn product management from tech driven into sales driven.

ARE YOU PRODUCT MANAGER OR WORKING IN A PRODUCT TEAM?

If you would like to explore the best practices, learn from top experts and meet other professionals, join this unique, LAB - style learning experience in beautiful Google offices.

Within 4 hours you will have a chance to:

• analyze case studies on product management from corporate and startup field - told by 3 different top experts in the field of product development,

• take part in practical, hands on workshops that enable you learning new method or practice that you can udse later on in your work.

We will be hosting 3 product experts with many years of experience, that will join us on this day to share their skills and knowledge with other professionals. Become part of this fascinating, international community of practitioners!

Our special guests:

Alena Milutina - Designer Google - Design sprints (presentation)

Rich Mironov- author of The Art of Product Management, PM advisor and expert (presentation)

Michael Goldman - Digital Sales account Owner at CA Technologies (presentation)

Nina Ziebarth - Pavlovich - Strategic Innovation Executive - transfering user insights into opportuities (workshop)

WORK differently: translating user insights into opportunities

90% of executives agreed that customer experience and engagement are objectives of their corporation’s digital strategy. But how well do you know your customer? Developing solutions for changing customer needs requires new ways of working. Get hands-on experience identifying real user insights by mapping research insights and using a simple framework to translate insights into opportunity areas.

In this session you’ll experience real user research, learn a structure to translate insights into opportunities and work collaboratively with peers.

Names of other special guests, topics of their presentations and workshops will be officially announced in the coming days.

About Alena:

Presentation: Google Design Sprints from the perspective of practitioner.

https://cdn.evbuc.com/eventlogos/181080028/alenafb.png

What Alena says about herself: More than 8 years of experience in user interfaces creation have brought me to the precious ability to create products for humans by concentrating on users' needs rather than on particular pieces of interface or styles. My development background became a good basis for extended design experience in various companies, from small creative agencies to IT giants, such as Google, Ericpol (now Ericsson), Gadu-Gadu (polish alternative to Skype and ICQ). Living and working in many countries (grew up in Ukraine, lived and worked in US, Poland and Sweden), has helped me understand cultural differences, therefore my design works are based on cognitive science, sociology, and user needs. I take passion in understanding the complex world of enterprise applications and processes and distilling it down into simple usable interfaces.

More information about Alena and Google Design Sprint. (https://www.youtube.com/watch?v=NI5mc1ly3xA)

About Nina:

Workshop (70 min): How to transfer user insights into business opportunities.

https://cdn.evbuc.com/eventlogos/181080028/ninafb.png

Nina Ziebarth-Pavlovich is a design strategist who is passionate about helping others learn design thinking skills. Building on experience in the retail industry and leading client engagements as an innovation consultant, Nina developed a successful platform that helps individuals and teams learn and adopt design thinking, agile and collaborative practices within their own organizations.

Nina has taught and coached at University of Chicago, Polsky Center for Entrepreneurship and team-taught at University of California, Haas Business School.

More information about Nina and her experience. (https://www.linkedin.com/in/nina-ziebarth-pavlovich-a2615415/)

About Rich:

Presentation: how product managers can help explain, prioritize and fund DevOps work

https://secure.meetupstatic.com/photos/event/1/7/9/6/600_461646038.jpeg

Rich coaches product executives and agile product management teams. He also parachutes into software companies as interim VP Products/CPO to fix company-level product/market/engineering issues. Rich is the author of a book: The Art of Product Managemement.

More about Rich and his experience. (http://www.mironov.com/profile/)

About Michael:

Presentation: How to turn product management from tech driven into sales driven.

https://cdn.evbuc.com/eventlogos/181080028/unknown.png

Michael's career started at NASA during his freshman year at De Anza College, becoming a full time employee for the last three years of his college education including completing his degree at Santa Clara University.

His career in product management and product marketing continued with roles at ActivIdentity (bought by HID) and Mercury Interactive (bought by HP for $4.5 Billion). Both were enterprise software and had both on-premise and SaaS offerings.

His career shifted into SaaS sales at Arxan, CEB, Clicktale, nanoRep and Pomello. Michael remained an independent consultant for SaaS companies while in Israel, Germany and Poland and recently moved his family over from Europe to California.

More about Michael and his experience. (https://www.linkedin.com/in/mrmichaelgoldman/)

About Product LAB:

Product LAB is a series of events organized in different countries to encourage international dialogue on product development, as accompanying events to Product Development Days which will be held in November in Europe. This is an occasion for practitioners to meet, exchange and get inspired by real life cases and stories from product experts. San Francisco edition is dedicated to Innovation strategies. Hope to see you there!

This event is free of charge to all product community supported by Google Developers Launchpad Space. Please use code googleluanchpad to get your free ticket.

Where:

Launchpad Space (4th floor, 301 Howard, SF)

https://cdn.evbuc.com/eventlogos/181080028/logogoogle.png

Subscribe here (https://goo.gl/forms/kllPDSpCSzuJOX7I2) to receive biweekly event updates from Launchpad Space, Google's new event Space in SF where developers and startups can receive free technical training, one-on-one mentoring and more!

Event is dedicated to limited number of attendees.

If you would like to help with this of future Product LAB, write us:

partners@productdevelopmentdays.com

Feel free to share your suggestions and ideas! :)

Tickets and registration:

https://www.eventbrite.com/e/product-lab-innovation-strategy-san-francisco-tickets-34356330710 (https://www.eventbrite.com/e/product-lab-innovation-strategy-san-francisco-tickets-34343407055)