ProductTank Kraków - #44

Hello Product People !

We are happy to invite you to the first meetup in 2026 during which you will hear two interesting talks followed by networking part.

Our first guests will be Karol Witek who will visit us with a live demo for:
"Vibe coding for Product Manager"

What if Product Managers didn’t need to wait for engineering to test whether an idea is worth building? This live, interactive session shows how PMs can create and validate MVPs themselves using AI tools—testing real hypotheses and real demand, while understanding where human judgment and product thinking still matter most.

BIO:
Karol is a Senior Product Manager who actively experiments with AI to help PMs build, test, and validate product ideas faster. He’s passionate about metrics, KPIs, and using data to make better business decisions—and believes AI is becoming a practical tool for everyday product work, not just hype. Outside of product, he’s a sailor, which probably explains his love for navigating uncertainty with good signals and clear direction.

Our second speaker will be Ben Newell, with his speech
"To AI, or not to AI, that is the question"

Avoiding the "Workslop" tragedy and reclaiming your product strategy.

When LLMs can generate a fully formed document in six seconds, we find ourselves at a unique moment. Are we going to leverage AI to build better products, or are we just turning the keys over to the robots?
Join Ben Newell, VP of Product at Sprout Social, for a discussion on on how senior leaders can reclaim their craft while still getting the best out of these powerful tools. Expect a mix of strategic frameworks and a healthy dose of humor as we laugh at the pitfalls we face every day. Whether you are a "builder at heart" or just trying to survive annual planning, this talk will help you ensure your product strategy isn't just "much ado about nothing.

BIO:
Ben is the Vice President of Product Management at Sprout Social, where he leads the Influencer Marketing product organization, designed and built out of Krakow. A veteran of numerous, diverse industries—including fashion, travel, eCommerce, and transportation —Ben has spent 25+ years leading product transformations at scale for companies like Sabre, Stitch Fix, and CBRE.
An engineer by training and a builder at heart, Ben’s track record includes creating the first iPhone app for travel (TripCase) and the first influencer shopping app (LTK). He is a frequent speaker on the global stage, including a keynote at Mind the Product in San Francisco, and passionately advocates for bringing joy and strategic purpose back to product management. Based in Dallas, Ben is an avid vinyl collector and a succulent enthusiast.

Agenda

• 18:00-18:15 - attendees arriving
• 18:15 - Welcome on ProductTank side - Beata Kupiec /Michał Krawiec
• 18:20 - Welcome on Grand Parade side – TBC
• 18:25 - Karol Witek 30-35 mins incl Q&A
• 19:00 - Networking &food break :) - 10 mins
• 19:10 - Ben Newell 30-35 mins incl Q&A
• 19:40 - Beata/Michal closing comments
• 19:45 - 21:00 networking