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**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Let’s meet and share discussion of the James Baldwin short story collection, Going to Meet The Man.

**Weather permitting**, we’ll take a casual ride from Pickerington Ponds (Glacier Knoll) to Three Creeks and back. Distance is **18–25 miles**, depending on where we turn around and whether we add a side loop. Pace is around **12 mph**, but this is a fun, no‑drop ride — we can slow down as needed. Here’s the **map** showing Glacier Knoll (bike), Confluence Park (flag), and BrewDog: [https://www.google.com/maps/d/edit..](https://www.google.com/maps/d/edit..). Text or call Scott at **614‑975‑4458** if you’re coming. Columbus ski club membership not required for this event. CSC assumes no responsibility for the event or any injuries as this is organized by a third party.

Join us on Wednesday nights at 7pm for two 25 minute quiet meditations, with one short walking meditation in between. There will be a brief and informal conversation afterward. Stay for as long as you like and feel free to bring or share whatever is on your mind. All Zen Center events are also available via Zoom at bit.ly/IndyZen.

The emotional pain from past bad experiences easily lingers in the present, making it hard to enjoy life and create your future. Even when you think you've moved on, the negative emotions can be triggered, sending you back into the pain of that experience. And we are talking about pain; emotions such as grief, depression, anxiety, fear (or terror), boiling anger, simmering resentment, feelings of shame, blaming and regret can leave you incapacitated to a greater or lesser degree. In this local event we will be discussing the reasons why these past bad experiences have the power to affect you long after they occurred. We'll go over why the emotional pain can be so strong. We'll also discuss some simple solutions to overcome your emotional pain and be free to fully enjoy your life again. Examples of painful experiences include: * A broken relationship or divorce. * Death or loss of a loved one. * Death of a pet. * A sudden shock or bad news. * A betrayal. * Being part of an abusive relationship. * A bad injustice. * Loss of a job, position or business. * A grave illness or injury. The negative emotions from these experiences don't just go away on their own. But the good news is there is a way to clear them out of your way. Be sure to click on the red "Attend" button below to come to this local event. We look forward to seeing you there. This group is sponsored the Dianetics & Scientology Self-Improvement Center.

Early-bird coffee and conversation at [Crimson Cup Coffee Shop - Clintonville](https://www.crimsoncup.com/about/location/clintonville)!

Let's stroll the artists' booths and enjoy some of the festival's opening day! The Columbus Art Festival features a wide and vibrant range of visual art from local and national exhibitors, plus, live music, and all kinds of food and refreshments, along the waterfront downtown. (The featured painting is by Columbus Art Festival exhibitor, Joe Engel - joe-engelart.com)

Join us for a full three mile hike this Thursday (6/11) at 6:30 pm at Sharon Woods Metro Park. This scenic hike includes dirt trails (with hills) through the woods, grass trails through the meadows and paved trails along the pond. Please be able to hike at least at a moderate pace so that the group doesn’t have to wait for you often. We don’t want to lose you!

In the year 2044, in the age of AI, a woman named Gabrielle (Seydoux) tries to purify her DNA by purging the inherited memories of her past lives. She (re)lives her life in 1910 Paris and 2014 Los Angeles, and as the procedure goes on, the lines between her worlds become blurred. These three timelines have a lot of connective tissue holding them together; certain symbols and motifs appear repeatedly, not to mention Mackay’s Louis, a figure whom Gabrielle seems drawn to in each lifetime. *The Beast / La Bête* can be streamed for free on Kanopy or the Criterion Channel. It's also available for rent on Amazon Prime, AppleTV and YouTube.

A cookie covered in creamy frosting can brighten anyone’s day! National Frosted Cookie Day is all about that simple joy. **DETAILS:** We'll celebrate the occasion by visiting Cheryl's Cookies headqtrs. cookie shop, trying to decide which seasonal treats to choose! **NEXT:** we'll head west on Polaris Pkwy to Bonefish Grill for Happy Hour eats n drinks. We can share our sweet finds for dessert... *In a busy world, National Frosted Cookie Day offers a little sweetness that reminds us to slow down and enjoy the moment.*

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

**Our June novel is: *The Eights* by Joanna Miller** **This month’s novel is set during World War I. It’s a 20th-century historical fiction story about friendship and war, with coming-of-age elements and a slightly haunted tone. The book is 384 pages in print and 10 hours and 9 minutes on audiobook.** Oxford, 1920. For the first time in its one-thousand-year history, Oxford University officially admits female students. Burning with dreams of equality, four young women move into neighboring rooms in Corridor 8. Beatrice, Dora, Marianne, and Otto—collectively known as The Eights—come from all walks of life, each driven by their own motives, each holding tight to their secrets, and are thrown into an unlikely, unshakable friendship. Dora was never meant to go to university, but, after losing both her brother and her fiancé on the battlefield, has arrived in their place. Politically-minded Beatrice, daughter of a famous suffragette, sees Oxford as a chance to make her own way - and some friends her own age. Otto was a nurse during the war but is excited to return to her socialite lifestyle in Oxford where she hopes to find distraction from the memories that haunt her. And finally Marianne, the quiet, clever daughter of a village pastor, who has a shocking secret she must hide from everyone, even her new friends, if she is to succeed. Among the historic spires, and in the long shadow of the Great War, the four women must navigate and support one another in a turbulent world in which misogyny is rife, influenza is still a threat, and the ghosts of the Great War don’t always remain dead.

**Join Katie McCartney, SRES®, for a clear and easy‑to‑understand update on what the 2026 Central Ohio housing market means for seniors and their families.** Whether you’re planning ahead, helping a parent make decisions, or simply trying to understand today’s market, this session offers reliable insights without pressure or overwhelm. During this free class, Katie will break down the trends shaping housing for older adults in Central Ohio, explain what families should realistically expect in 2026, and answer your questions during an open Q&A. This is a supportive, information‑focused workshop designed to give you confidence and clarity — no sales pitch, just helpful guidance. *** **Ideal for:** * Seniors considering future housing options * Adult children supporting aging parents * Anyone seeking a calm, trustworthy source of market information *** **What You’ll Learn:** * A senior‑friendly look at the 2026 Central Ohio housing market * Personalized answers during an open Q&A You’ll leave with a better understanding of your options and your next steps. *** **Hosted by:** **Katie McCartney, Broker & Senior Real Estate Specialist® (SRES) with** Pillar Realty, LLC Compassionate guidance for seniors navigating housing transitions in Central Ohio. *** **Location:** Columbus Metropolitan Library: Dublin Branch 75 N High St, Dublin, OH 43017 ([https://maps.app.goo.gl/GL2vbJgUHqTncbHZ9](https://maps.app.goo.gl/GL2vbJgUHqTncbHZ9)) Meeting Room 3 **Doors Open:** 1 PM **Seats:** Limited Seating (first come, first served) **Cost:** Complimentary

The topic for June is "Roadtrip" Speak Easy: true stories, told live. The idea is simple: an audience, an open microphone, and great stories. Hilarious, gripping, poignant- it's up to you. Audiences are invited to come to listen or come to tell as folks from all corners of Columbus offer their stories live on stage! Held at Wild Goose Creative's warm, intimate space, this night of tales occurs on the 3rd Thursday of every month. Doors open at 6:30 pm, show starts at 7:00 pm. Please arrive early if you want to tell, as we generally only have room for a limited number of tellers, and the sign-up sheet has a tendency to fill up fast. Formed around the idea that people need stories--they're what hold and draw us together--SpeakEasy celebrates the strangeness and commonness of being human. And in a world of smartphones, Facebook, Twitter, and more . . . it gives people a real, breathing, in-person way to connect. The night is geared for true stories of all kinds, taking the best tales told around kitchen tables, in darkened pubs, on the street corner, and at late-night parties and giving them an audience. Speak Easy is also a great outlet for performers, writers, and artists looking to share their favorite stories and perfect their skills. We strongly encourage tellers to please tell the story rather than read it so we keep within the spirit of good storytelling and stay engaged with the audience. All are welcome. Hang around after the show for a drink and build community!

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.