From Idea to Execution: The Clarity of Building With Purpose

From Idea to Execution
How to define real user problems, prioritize effectively, and lead cross-functional teams to deliver meaningful results.

In this talk, we will dive into why building products of great value is not the sole responsibility of Product Managers, but a shared effort across frontend, backend, DevOps, cybersecurity, design, and business teams.

We will unpack how products that meet PMF are built when teams align on user needs, technical feasibility, security, scalability, and operational excellence from discovery all the way to production and post launch optimization. Using real examples from B2C platforms, this session will highlight how everyday decisions across roles shape user experience and business outcomes.

What Attendees Will Learn:

• How each role contributes to building products that actually solve problems
• What to consider beyond it works when shipping features
• How cross-functional collaboration improves delivery speed and quality
• Practical ways to move from ideas to measurable user and business impact
• How to think holistically about product success, regardless of your role

🗓 Date: 01 April 2025
⏰ Time: 7:00 PM GMT

Speaker: Ezinne Jennifer Aruma | LinkedIn
Jennifer is a Product Manager at MyCoverGenius with over 3 years of experience building customer-centric digital products across insurtech and B2C platforms. She has led products from discovery to launch, working closely with engineering, design, QA, operations, and marketing teams to deliver solutions that drive real outcomes.

At MyCoverGenius, Jennifer has managed the end-to-end launch of the MyCover mobile app (iOS & Android), led the development of a cross-border health insurance platform for Nigerians in the diaspora, and partnered with engineers to optimize claims workflows, reducing processing time by 40%. Her work has contributed to increased user engagement, improved policy renewals, and stronger product-market fit

Beyond her core role, Jennifer is active in tech and product communities, where she supports learning, mentorship, and conversations around building meaningful products and inclusive technology practices.

Host: Damola Badmus Taiwo | LinkedIn
Co-Host: Airat Yusuff | LinkedIn

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