Visualizing the Why — Strategy and Roadmaps in Context

Brief:

Most strategy dialogues end up with executives talking at cross-purposes because...nobody knows exactly what is meant by vision and strategy, and no two people ever quite agree on which topics belong where' (Geoffrey Moore Escape Velocity)

Craig​​​​​​​ knows exactly what is meant by vision and strategy, and no two people ever quite agree on which topics belong where' (Geoffrey Moore Escape Velocity) In addition, all too often strategy is a static PowerPoint that goes out of date and gives little indication of the “why of movement”.

Craig in his presentation will incorporate thinking from Simon Wardley and visualisation practice to ensure the why of movement is visible and understood so that teams have context and can align more easily to a shared understanding of strategic intent and tactical moves.

About the speaker:

Craig Cockburn (“Coburn”) has been working with agile practices for over 10 years. Originally a software engineer, he holds software degrees from Edinburgh University and Napier University, the latter an M.Sc with class medal and distinction.

Craig is based in Edinburgh where he works as a freelance agile coach. He is an active member of the agile community and is a founding committee member of the BCS Agile Specialist group and also helps to support agile community events in Scotland.

He has worked as a scrum master, development lead and agile coach across many sectors particularly public sector and banking. He wrote the UK’s first guide to getting online, invented an early browser, is credited on the acknowledgements for HTML5 and in the book Agendashift by Mike Burrows.

Craig holds a number of enterprise agile certifications and is also a Fellow of the BCS and a Chartered Manager. He is only distantly related to Agile Manifesto Alistair 🙂