AI & Comms Round Table: Best Practices & Challenges by fellow professionals

AI & Comms ROUND TABLE: Best Practices & Challenges from fellow professionals

🗓 Friday, 31 October | 14:30 CET
🎟 Free online session
Via Zoom

Are you a Communications professional exploring how to bring AI into your team’s work — but unsure where to start, or how to make it meaningful?

Join us for a practical and honest round table conversation with peers in communications who are experimenting, implementing, or simply curious about how AI is reshaping the way we work.

Together, we’ll discuss:

• How communications teams are actually using AI today — what works and what doesn’t
• The biggest challenges in adopting AI responsibly and effectively
• How to upskill teams and align AI use with your brand’s voice and strategy

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About the Moderator – Rafaela Buena

Rafaela Buena is a creative AI enabler and communications strategist who turned her own career and health challenges into opportunities for innovation. After more than 15 years working in internal and corporate communications, she pivoted her path to explore how artificial intelligence can empower people — not replace them.

Today, Rafaela designs workshops and experiences that help teams and individuals understand and play with AI, breaking the barriers of tech intimidation. She’s known for hosting Promptathons — hands-on creative sessions where participants use AI tools to solve real problems and spark new ideas — and for bringing methods like LEGO® Serious Play® into her work to unlock collaboration and imagination.

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