LISBON: The Real ROI of Content: Systems, Channels & Relationships

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Talk: The Real ROI of Content: Systems, Channels & Relationships
Creating content takes time, energy and consistency.
And actually, it doesn’t always lead to growth.

In 2026, brands, creators and entrepreneurs are producing more content than ever: posts, Reels, TikToks… however, many struggle turning all that content into real impact.

The challenge isn’t just creating content; it’s making it yours and designing a system around it to maximize your results, using the right channels for your project or business, and building genuine relationships.
In this talk, you’ll learn how to approach content strategically, making it part of a larger system (online and offline) without burning out. It will be a session that lays the foundation for your system, while also being practical so you can apply it immediately. It will help you make better decisions about where to invest your time, energy and money.

You’ll learn:

• How to design a simple content system that works with your time, channels, and goals
• How to prioritize what matters when you can’t do everything
• How offline relationships and real conversations amplify the impact of your content

This talk is designed for marketers, founders, freelancers and creators who want to be more intentional about their content and growth strategy, whether for personal brands, side projects, or businesses.

You’ll leave with a clear framework to decide:

• what to create,
• where to show up,
• and what not to do with your content.

About the speaker

Marta Moronta

Marta Moronta is a Marketing Strategist & Creative Director focused on building growth systems that combine content, strategy, and creativity.
With experience working with entrepreneurs, founders, and brands, Marta helps people build sustainable marketing systems that combine strategy and creativity to offer real value and bring brands to life.
Currently, Marta is experimenting with new ways of supporting brands and teams through a flexible, subscription-based marketing approach. Her approach combines marketing strategy, creative direction, and execution to act as an extension of small businesses that lack a full in-house marketing team.
She becomes the strategic and creative marketing partner of entrepreneurs and brands who want to unlock their full potential and stop missing out on growth opportunities.

Sponsors:

LACS: https://www.lacs.pt

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