Meet-up #5 The UX and Innovation Theater

"There is a strange phenomenon in the world of user experience design.

It happens when designers are asked to pretend to do the work of design and aren’t actually permitted to do the work of design. It happens when we are asked to conduct research that never gets used. When we deliver findings that get shelved because they don’t align with executive or shareholder expectations. When we’re asked to facilitate workshops in which staff pretend to be users because it’s cheaper and faster than doing research with actual users. Or when we only get to review the design when the product is about to hit the street, and it’s much too late for any actual design improvements." (Tanya Snook, from her article "UX Design has a dirty secret")

Have you ever seen yourself in one of these situations? Could we consider these theatre plays as a possible part of the process of design maturity within organizations? What would be strategies to overcome them and move forward to more effective processes?

And last but not least, should we spell theater or theatre? (joking! :D)

Let's read and discuss the articles and the topics and share our experiences!

UX Design has a dirty secret
https://www.fastcompany.com/90686473/ux-design-has-a-dirty-secret

What's innovation theater?
https://www.forbes.com/sites/tendayiviki/2020/05/24/what-is-innovation-theater/?sh=24c83c06894f

Optional material, to practice listening :)
The danger of staging a UX theater with Tanya Snook in Good Morning UX
https://www.youtube.com/watch?v=kxho6tmGMPM

The tickets for participation (or RSVP as Meet-up says) will be available from May 19th on :)

When?
May 26th (Friday)
7:30 am Brazil
11:30 am Portugal
12:30 pm CET