Turning Ideas into Customer Value

Objective
Learn how to apply Design Thinking and Lean Startup to move from assumptions to validated products and services.

Focus Topics

• Lean Startup: Build → Measure → Learn
• Design Thinking for customer discovery

Brief Topics

• Product portfolio alignment (core, adjacent, disruptive)
• Agile discovery and delivery integration

Hands on Exercise
Participants form small groups (or solo if passive) to sketch a Customer Problem Canvas:

1. Choose a customer segment.
2. Define one problem worth solving.
3. Brainstorm an MVP idea and testable hypothesis.

Discussion: Which assumption do you need to test first?

Reflection

• Are we solving real problems or imagined ones?
• What would make innovation more systematic in our organization?

Deliverable: Customer Problem Canvas + MVP Hypothesis Template.