IT Execs

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

RSVP here: https://luma.com/a2q798eh Akron, we're pulling up! Black Tech Week is bringing the BTW energy to the 330 for a meetup that's equal parts networking and good vibes. Come hang out with some of the sharpest tech minds in Northeast Ohio, swap ideas, trade stories, and maybe even find your next collaborator, co-founder, or just a new favorite person to geek out with. ​ Whether you're deep in the weeds of a startup, climbing the corporate tech ladder, studying your way into the industry, or just curious about where you fit in all of this, there's a seat at the table with your name on it. Bring your business cards, bring your elevator pitch, or just bring yourself. We promise the conversation will be worth the trip. ​Doors open at 5:30 PM, so come early, stay late, and don't be shy about talking to strangers. The best connections tend to happen when you least expect them, and Akron's tech scene has way more going on than people give it credit for. Come see for yourself. RSVP here: https://luma.com/a2q798eh

**✅ Salsa Wednesdays with Todd Smith!** **👉 Beginner Salsa Class** **$15 In Advance / $20 At the Door** 7:00 pm – 7:15 pm … Registration 7:15 pm – 8:15 pm … Beginner Class **👉 Intermediate Salsa Class** **= $15 In Advance / $20 At the Door** 8:15 pm – 8:30 pm Registration 8:30 pm – 9:30 pm Intermediate Class **👉 If You Take Both Salsa Classes** **= $25 In Advance / $35 At the Door** **👉 Buy Advance Tickets Now at:** https://columbussalsadancing.com/salsa-wednesdays-dance-class-tickets/ **👉 Questions? Text Todd @ (614) 774-8146**

**Weather permitting**, we’ll take a casual ride from Pickerington Ponds (Glacier Knoll) to Three Creeks and back. Distance is **18–25 miles**, depending on where we turn around and whether we add a side loop. Pace is around **12 mph**, but this is a fun, no‑drop ride — we can slow down as needed. Here’s the **map** showing Glacier Knoll (bike), Confluence Park (flag), and BrewDog: [https://www.google.com/maps/d/edit..](https://www.google.com/maps/d/edit..). Text or call Scott at **614‑975‑4458** if you’re coming. Columbus ski club membership not required for this event. CSC assumes no responsibility for the event or any injuries as this is organized by a third party.

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

Couldn't make Knowledge? Or want to debrief the dancing robots or Autonomous Workforce? Join us for a Knowledge '26 recap, insights sharing, a couple rounds of golf, and fun at Topgolf. As always, drinks and food will be provided. More details to come — mark your calendar, RSVP, and save your spot today!

Christians in Tech is a community at the intersection of faith and technology. Our meetups are designed to spark meaningful conversations, promote knowledge sharing, and encourage growth—both in your career and your spiritual walk with God. Whether you're an experienced professional or just starting your tech journey, CIT welcomes you. Our Website [https://linktr.ee/citcbus](https://linktr.ee/citcbus) Sponsors and Partners * Improving (Venue Sponsor) * Bethel World Prayer Center (Fiscal Sponsor) * Fruits & Roots (Coffee Partner)

Summer is here, and it is the perfect time to connect, recharge, and enjoy our amazing community outdoors! Join **Women in Agile Columbus** for a relaxed **Walk & Chat** this June. As a community, we are always looking for new ways to connect, strengthen relationships, and create meaningful conversations beyond our regular events. Whether you are a long-time member or attending for the first time, this gathering is an opportunity to meet fellow community members, exchange ideas, and enjoy a pleasant walk together in the beautiful June weather. **Bring your pets, children, family members, and friends!** This is a family-friendly event where everyone is welcome. Come enjoy fresh air, good company, and engaging conversations while building connections within the Women in Agile Columbus community. ### What to Expect * Casual networking and conversation * A welcoming and inclusive atmosphere * Time to connect with fellow Agile professionals and community members * An enjoyable outdoor walk at a comfortable pace * Family-friendly fun for all ages No presentations. No formal agenda. Just community, connection, and conversation. We look forward to walking with you and continuing to grow a strong, supportive Women in Agile Columbus community—one step at a time!

Discover Inner Engineering in Columbus! Saturday June 13th Choose a location & Time: Holiday Inn Express : 4:00 PM - 5:00 PM Rangoli -The Indian Mall: 7:00 PM -8:00 PM [RSVP](https://innerengineering.sadhguru.org/columbus?fbclid=IwdGRzaASVdldjbGNrBJV2TmV4dG4DYWVtAjExAHNydGMGYXBwX2lkDDM1MDY4NTUzMTcyOAABHmTH5dVmwyksT8x39dKxCZZPJm96hYF7q4m6CmzfjsgJ14o3X4jux71er_mq_aem_W51vRnuLMzlDtxYJWPuqKg&sfnsn=wa)

Bring your business cards and network in person with other business professionals! Gold Star Referral Clubs is one of the most established professional networking organizations in the country, with multiple groups in central Ohio. Join us!

Grab a drink or some food and get to know each other. This is our first event and we can take it slow. I’d love to meet everyone and hear if there’s anything you like to get out of the group. Looking forward to meeting you all!

Topic to be announced. **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

We are bringing Microsoft Build sessions to Columbus Ohio! The Central Ohio Azure Meetup and Central Ohio .NET Developer's Group (CONDG) are coming together to bring some of the labs and breakouts from Microsoft Build to your backyard. In this free, 1 day event, you are going to Build stuff with us! And yes, there will be free food. Please RSVP via [Microsoft Build //localhost:columbus | Microsoft Reactor](https://developer.microsoft.com/en-us/reactor/events/27247/).

## 🤝 Host Information A co-hosted event by ProductTank Columbus & Women in Product Columbus 💡 About the Workshop AI adoption is stalling across organizations — not because of a lack of motivation or tools, but because it's fundamentally a behavior design challenge. This hands-on workshop applies proven Behavior Design models and methods to help you move from a vague organizational wish to boost AI adoption to 3-5 concrete, testable interventions you can act on starting tomorrow. Whether you're a product manager, on a product team, or just someone trying to get AI to actually stick at work, you'll leave with a clear picture of what's worth focusing on, what to ignore, and how to drive real, sustained adoption — no guesswork required. 🛠️ What to Bring Laptop: Fully charged and ready to go. AI Assistant: Have your favorite AI assistant pulled up. (Dom will be using Claude, but feel free to use whichever assistant you prefer!) 🍕 Logistics & Perks Food & Drink: Pizza and drinks provided! Parking: Plenty of free spaces available on-site. ###

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)

Want to be a speaker? submit your talk to our Call for Presenters!!! https://sessionize.com/azure-cbus-2026/

NFT's are here to stay folks! This is a group for like minded people interested in understanding, leveraging, using, creating for, profiting from, trading too i suppose, NFT's.. everything around them, complexity, fear and exploits, best practices and more. **PLUS** This group will talk AI ART tools, techniques, artists, video, audio, prototypes and more in the AI assisted production space- ART specifically, but we can get into any aspect of some of the cooler things happening in AI in general.