What great Customer Support means today?

What does great Customer Support (CS) really mean today? How do organisations decide how they want to position their support, and which levers shape their level of ambition?

In this discussion, we will explore how customer expectations have evolved, what great support looks like across different channels, and which elements matter most today. We will also challenge long-standing support practices, asking whether they still create real value for customers or simply remain in place by default.

After the panel discussion, we invite you to stay for the networking part and connect with industry peers.