How I Used AI and Automation to Build Tools My Team Actually Uses

Presentation:

"How I Used AI and Automation to Build Tools My Team Actually Uses"
We'll learn how AI-powered tools built for sales and marketing teams can reduce churn, streamline content analysis, and turn manual work into automated workflows. We'll also hear how SEO curiosity led to a knack for tool building, which evolved into teaching a team AI best practices and prompting and how repeated requests became the blueprint for self-serve solutions that let people get answers on their own.

Speaker:

Timothy Wilson is the Web Optimization Manager at Pendo, where he focuses on CRO, SEO, and marketing strategy. His technical background in web development allows him to build solutions without relying on engineering resources a skill that's led him to create AI-powered tools for his sales and marketing teams. With over 10 years of SEO experience, including time as an SEO Manager at Go Fish Digital, he brings a builder's mindset to everything he does.

Venue:

FM:Systems Office:

We'll be gathering at the FM:Systems (now part of Johnson Controls) office at Raleigh Iron Works, 1101 E Whitaker Mill Rd suite 220, Raleigh, NC 27604.

The office is located on the second story of the building, stairs and an elevator are available to reach the second story.

Quick first person video walk through of how to get up to the second story and to the entrance of the office:

https://www.youtube.com/shorts/i6VHRPiwwPg

Parking at Raleigh Iron Works is free and can be found on-street surrounding the building, in a nearby parking deck (behind the Ponysaurus brewery), or in the handful of adjacent parking lots.

Thank you to the team at Johnson Controls (formerly FM:Systems) and to Brian McDonald for graciously hosting us in their beautiful office.

Schedule:

• 6:00pm - doors open, drinks, mingling, networking
• 6:30pm - presentation, q&a
• 7:15pm - drinks, mingling, networking
• 8:00pm - doors close