eCommerce: What are HappyFresh and Moxy doing differently & why it should work?
Details
eCommerce: What are HappyFresh and Moxy doing differently and why it should work?
3 Speakers: Siripa Jungsawat, Managing Director at HappyFresh Thailand, Shannon Kalayanamitr, Group CMO at Moxy, and Adrian Vanzyl, CEO at Ardent Capital.
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HappyFresh (http://happyfresh.co.th/) is not just another online grocery shopping service. No. They actually provide personal shoppers that will chose for you the best tomatoes and suggest you to buy apples if the bananas don't look good. And they provide personal delivery service that will deliver your grocery within one or two hours.
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Moxy (http://www.moxy.co.th/) is not just another beauty and fashion eCommerce website but a “Curated Lifestyle Site” tailored for women. This means Moxy is a single shopping site selling disparate products but targeted to the tastes of a particular type of customer, in this case women.
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In both cases, the question is: Is it a niche or is it a real strategy? Is this working somewhere else or is it completely new? Why this strategy?
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Join us for this special WebMob Event with Siripa Jungsawat, Managing Director at HappyFresh Thailand, and Shannon Kalayanamitr, Group CMO at Moxy and find out 2 what these 2 startups are doing, how they are doing it and why.
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Lucky Draw
Win 1 of our 2 FREE 500 baht HappyFresh Vouchers!
HappyFresh will also give away FREE '300 baht off 1,000 baht' Discount Vouchers to all attendees.
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Venue
Launchpad Coworking Space
139 Thanon Pan, Bangkok
Surasak BTS Station
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Entrance Fee and Dress Code
- NEW: Pay now by Paypal: 100 baht (US $ 3.00) and jump the registration queue! Valid for payments before December 10th, 2015. Send your payment now to admin@bangkok-entrepreneurs.com (Note: for non members = people who don't RSVP, the Paypal price is US$ 4.50).
- 200 baht at the door for Members who RSVP,
- 300 baht at the door for Walk-in Guests. RSVP will be closed 6 hours before the starting time of the event. After that, walk-in will be the only option.
Note: if you are not a member of WebMob Thailand yet, there are 2 steps in the process:
- Apply to become a Member of the group,
- Once your application has been approved, RSVP to the event.
Dress Code: "Startup Casual" but please no shorts and no flip-flops.
Cheers,
Bart, event organizer.